do you think is the best domain name for your project?
What do you think is the best domain name for your project?
Aside from the nuts and bolts of where to register your domain name
and purchasing a good economical hosting service, there are a few
things to know about buying a good domain name, that only experience
can teach. Here are a few tips to get you started on the right foot:
1. Buy only ".com" and don't trouble yourself with the
others. Although the domain name players have gone to some trouble
to publicize and market to us about the availability of other extensions
such as .org, .net, .us and others...there is still no real reason
to buy anything but ".com."
If you currently have a domain name that is not a ".com,"
I strongly suggest you obtain it. Or, if that's not possible, consider
finding a new domain name.
The rationale is simple: if the point of having a website is to
get people to visit it, the best rule of thumb is to make it easy
to remember. If your customers have to think in order to get to
your website, and maybe even have to type in a wrong domain first
before they finally reach you...you want to change that so they
2. Buy your own personal name. What better way
to make it easy for your customers to find you? As you become better
known online, and as you build your customer database, it will become
increasingly important for your customers to be able to find you
based on your personal name.
Buying your personal name allows you to build credibility for your
brand identity and makes it easy to "Google" you. Ever
tried typing in just your first and last names at Google? Try it
and see what happens. If you aren't showing up in the results, you
will want to work on this. And buying your own personal name as
a domain name is a simple and very effective way to get going.
3. Buy the most common spelling mistakes for your domain.
Even if you follow the advice in (2) above, it may be inevitable
that some of your visitors will misspell your domain. It's human
So although these may not be obvious to you at first, it's worthwhile
putting your antennae up in order to figure it out. The first hint?
If you misspell your own domain name, chances are others will. Be
sure to grab the most common ones.
Example: www.Google.com, www.Gogle.com and www.Gooogle.com
all go to the same page. Why? Google "gets" that lots
of people type in too few or too many "Os" and has set
it up so everyone gets to the right place.
4. Double check your domain names for odd or unintentional
meanings. This one is a bit mixed, because if your domain
name turns out to be something quite funny, it might be just that
much more memorable and bring you free traffic. But you may not
want to be remembered in that way, and the traffic that results
could be a detriment to you. (The wrong target market just clogs
up your system, uses bandwidth, and creates customer service inquiries
you don't want.)
So do a double check to see if your domain says something you didn't
What do I mean?
www.newsextracts.com is actually a clipping service, but could
be interpreted to be something rather more racy.
www.whorepresents.com is actually a site where you can find a given
actor's agent or manager, but can be interpreted to be something
Last but not least, as with everything online, ebusiness owners
have the luxury of easily and quickly asking our customers most
anything, including "What do you think is the best domain name
for this project?"
So when in doubt, ask your customers what they think. Give them
a choice of a few domains you've narrowed it down to, and offer
a prize of some sort to encourage participation. It works, and you'll
end up avoiding potholes along the way.
About the Author
Andrea J. Lee coaches
entrepreneurs and online business owners. As Thomas J.Leonard's
General Manager, she helped build and manage the largest network
and trainer of personal and business coaches in the world. Now the
CEO of Andrea J. Lee Group of Companies, she writes, speaks and
consults on Marketing, Internet and Business systems. For more helpful
tips, visit www.39lessons.com