Naming for Prosperity
Domain Naming for Prosperity
Too little has been told. The things that I’ve heard make
it even worse. Better nothing, then worse.Tell me your Domain name
and I will tell you how successful you are.
For the last couple of months I’ve heard many arguments claiming
that my domain name should be based on keywords relevancy, you web-site
focused on. Let me ask you why?
The answer is obvious, these SE “experts” project that
this tactic will help to raise your Web-site SE ranking on several
positions up. In other words, they advise me to pick up a name for
my whole Internet Business as well as my Web-Site, with the only
aim to have a chance to suite, trick or cheat SEs. Wow, I must be
hating my own business!
Let me ask you another question: why there is Coca-Cola instead
of Candy Water or Mercedes Benz instead of Comfortable Car? Do you
still want to name your eBook selling Web-Site something similar
to eBookSell.com instead of a real Brand name for your business?
Don’t you know why there is Google.com, Amazon.com and Yahoo.com
instead of GreatSE.com, Bookshop.com or Index.com? Imagine that
you are a real car manufacturer. Are you going to name your car
“Fast Car” or give some really unique name?
I may guarantee you that these keyword tricks will bring you nowhere.
While keyword based domain name or other tactics like expressive
use of tags instead of may raise the relevancy for that particular
keyword in the short-term prospective, you cannot rely on these
tricks forever, because if you do, other guy will outsmart you simply
by having more web-pages with more valuable information and your
tags along with white text on white background tricks won’t
Don’t forget also that SE indexing algorithms are constantly
changing and what proved to working yesterday, may not work today.
Besides HTML code may be easily changed, bad domain name cannot,
at least, for a year, so you had better give your business a domain
name it deserves, with a strong Brand and USP from the very beginning!
There is no brand in “eBook Selling Site” or “Best
Search Engine Traffic”, no one will ever remember you! So
be smart and chose the right name for your e-business. Done with
2. Next. No arguments that your business name should be relatively
short. Your domain name does not differ, it should be the same or
even shorter. If your domain consists of three or more words try
to use appropriate acronyms or abbreviations.
Don’t suggest you to use “hyphens”, “misspellings”
or “numbers” (if your official business name doesn’t
have them). These “eye-soaping” won’t positively
influence your business image also.
Is it difficult to create another “Google”? No. Is
it difficult to imagine “Overture” instead of PPC Search
Engine? No, billion times "no". What you need is time,
wit and imagination. If you don’t have something of the mentioned,
then ask someone who has. Tell you the truth, I have very small
vocabulary, so for my next project I will search Webster, Latin
dictionary or try to ask friends about some useful ideas on that
subject. Just make sure your domain wouldn’t be translated
as something stupid on the language of the country you are planning
to work with. Can it be even easier?
3. Third point. How to check what you domain name is worth? Imagine
that your business has reached a billion dollar status, you have
a corporate skyscraper with an extremely big corporate flag 100-by-100
meters wide (3,000-3,000 feet wide) that is hanging on the very
top of your building with the name of your business on it. So does
the name that you have imagined suit that corporate flag of a billion
The domains like Amazon.com, Overture.com, Google.com, eBay.com
or even GoDaddy.com are perfect examples of what direction you should
move. My-Cool-PPC-Search-Engine.com or BestOnlineBooks.com are the
worst examples of the domain names you can ever imagine.
Answer another question. Does your domain leave some “taste”
in the minds of your visitors, or it is “just another one”
name? Does your domain as well as WS transfer any hidden or obvious
message or is it “flat” and simple as a log? Remember:
your branding policy of the WS and Domain name should provoke emotions,
thought, curiosity or desire.
PayPerClickSearchEngne.com is pay per click search engine. I know
that, you know that, what next? Overture.com tries to make your
subconscious imagination work. It has unique abstract inner meaning.
Wake me up in the middle of the night and I will tell you that Overture
is the best PPCSE, despite the fact that Overture’s meaning
has very slight connection to what a PPCSEs really are.
4. The domain name you choose shouldn’t offend your auditory
and be liked by You. In other words, try to avoid “angels”
in dealing with public and make your name you are proud of. The
last notice is very important. Everything that is connected with
your company even including the look of PC you are working on should
arouse positive and pleasant emotions only. You should be proud
of your own business like the majority of Americans are proud of
The United States.
Well, like I said, your business goes the same way it is called.
Are you fond of your name? I hope you are.
About the Author
Pavel Lenshin is publisher
and web-designer, who offers: + Powerful package on how to run Private
Info Business + Free subscription to the unique NET Business Magazine
+ Free Optimization Report of your Website http://www.InfoAlchemist.com