Tips for Accurate Domain Registration
10 Tips for Accurate Domain Registration
You should think about registering a domain name before you actually
do it. Many people come up with a catchy name, or feel the need
to lock in their name, and rush out to buy a domain name. But there
are several things to consider in your domain name. After all, your
domain name is an extension of your business and your image—don't
you want to project the right one?
These ten tips will help you to pick just the right domain
name for you and/or your business.
1. The extension you select makes a statement to user about where
you are and who you are aiming to attract. For example, .co.uk tells
people you are operating out of the United Kingdom, and .ca tells
them you are operating out of Canada. If that is important to you,
then register accordingly. If you would rather give them impression
of being a global company, or based in the US, then pick a .com
2. Use a reputable registration service. Unfortunately, some domain
registration services are little more than a scam. They are only
middlemen. You tell them the domain name you want, and they register
it, for a fee higher than you would pay! In the worst case, they
actually register the domain name using their information, so it
becomes very difficult for you to do anything with your domain name.
Do some background research into the company before you register
a domain with them.
3. Use keywords in your domain name. These will sometimes help
search engines in ranking your website. For example, if you sell
gourmet dog treats online and from your own store, but your business
name is "Laura's Homemade Snacks," you might consider
two domain names: one for your business name, and one for keywords.
In this case you might select "gourmetdogtreats.com" as
your domain name to represent to the search engines and searchers
what you are about.
4. Short names are easier to spell correctly. What's easier to
remember and type in: gourmetdogtreats.com, or laurashomemadeandgourmetdogsnacks.com?
5. Avoid trademarks from other companies. Companies have been known
to sue website owners for copyright and trademark infringement,
so be very careful if you try to play off an existing business.
Make sure that you register a domain name in good faith, and think
about the possibilities and connections that might exist between
you and another business.
6. Avoid hyphens. Sometimes you must use hyphens because the straightforward
name is gone. In that case, a better idea is to come up with a completely
different name. The problem with hyphens is that users may end up
visiting the wrong site. If you try to register gourmetdogtreats.com
but it is already taken, you might choose to register gourmet-dog-treats.com
instead. But you run the risk of someone trying to find you typing
in the first address. This means you lose business. Better to try
and register a name like homemadedogtreats.com instead.
7. Consider buying several different extensions so no one else
can infringe on your success by registering a similar name. For
example, if you register homemadedogtreats.com, you might also take
.net and .org (with the same name), since these are the most popular
extensions after .com. That way, no one can register homemadedogtreats.net
and try to piggyback of your success.
8. Look for companies that offer telephone support. If you have
trouble with your domain name, you need to be able to contact the
company and talk to someone. If there is no phone contact, that
may be a sign that you are not dealing with a reputable company.
9. Look for accreditations (i.e., ICANN). Reputable companies will
seek out accreditations because they know it boosts their business
image to be part of a group that enforces good business ethics and
practices. Failure to have an accreditation does not necessarily
mean the company is bad, but it could mean that. If the company
you are looking at does not have an accreditation, make sure you
check for other things like phone support, payment procedures, etc.
10. After you find a company you like, do a search on Google for
"domain registration." Does your company of choice appear
in the first couple of pages of results, or just via Adwords? If
the latter, they may not have been around for a long time and may
not be reputable. A legitimate company with a solid track record
will be ranked in Google's search engine, especially within the
first couple of pages. Beware of registration companies that you
can only find in Adwords.
These ten tips will help you as you seek to register your domain
About the Author
Adrian Lawrence is the
webmaster for Discount Domains, one of the UK's leading Domain
Name Registration Companies .