Internet Marketing &
Business Promotion
Harness The Power Of Your
Headlines By Personalizing Them
By Dmitry Nanev
I
don't care whether you're good at writing sales copy
or
not. I don't care what percentage of your visitors does
what you want them to do (in most cases -- buy).
But, no matter how good you are, as long as you don't
earn
millions of dollars just from writing sales copy for
others
I'm pretty sure you WILL benefit from this brief yet
very
useful article.
Creating powerful headlines isn't just about using
proven
words, powerful structures, special colors, numbers,
etc.
It's also about conveying a message to your prospect.
Once
you learn how to convey it him or her, only then you
should
start thinking about the message itself.
To grab your prospect's attention you must let him
know
that this headline (message) is designed for him. That
he
is the EXACT person who should read it.
Here's an example just to give you an idea of what
I mean.
Purpose you see your name on the front page of your
local
newspaper, saying something like "Learn What Kind
Of Person
_____ Is" -- would you read the whole article even
if it
was 5 pages long?
Of course you would just because the article is all
about
YOU!
This is just the same thing you should do with your
headline.
Personalize it!
Make the prospect BELIEVE that the message he's glancing
at
is all about HIM, the benefits HE will gather and nothing
else but HIM. He is the one that must be VIP not you
or
your product.
Convey your message from a point of view of "What's
It In
For The Prospect," "How Would He Benefit."
Not "What would
it do for him" or "How would this help him".
Here's an example of two headlines. The first is poor
-- it
does not tell the prospect anything he want to hear,
but
the second does.
1. "This product is designed to increase web designers'
profits by 700%"
2. "Web designers -- increase your profits by 700%"
Do you see how the first headline was about YOU and
YOUR
product (This product)? And the second one was all about
your PROSPECT (Web designers) and the benefits HE will
gather (increase profits by 700%).
Your prospect doesn't care at all what would you do
for
him. He only cares what he would get from you! And I
will
stress once again on the word HE. You must make HIM
believe
this message is written personally for HIM, telling
about
HIS problems in HIS particular area. Do you get it?
Good,
then let's move on.
Now I'm going to show you a few easy methods to personalize
your headlines.
Method #1 -- "Who is your customer?"
It's absolutely required that you know your potential
customer as good as you know your best friend. If you
don't
know his weak points, his age, location, job, income,
in
other words all the vital characteristics you need to
know,
you should start researching this right away if you
want to
make money.
Your headline should let your customer know that you
know
him. That's the easy explanation. The hard one sounds
like
"direct your headline to your customer by describing
him."
For example, if you're reading this article then you
are
probably an Internet entrepreneur who wants to enhance
headlines and increase sales. So a good headline would
be:
"Internet Entrepreneurs: Newly Discovered Tool
Enhances
Your Headlines And Increases Your Sales By 3100%
Instantly!"
Method #2 -- "What are his worries, needs, weak
points?"
This method stresses on the need to let your customer
know
that you know his EXACT problem.
Method #3 -- "YOU is the word you should use!"
It's been said many times -- use the word 'YOU' in your
headlines and any type of sales copy. This way you talk
TO
your prospect not just with all of them. Make it personal.
Method #4 -- "Insert their names." Sounds
unbelievable, ha?
Well it's not any more. Several years ago people started
personalizing their ezines because they felt the potential
and the actual benefit of it -- an increase in responses.
The explanation is easy -- "A person's name is
the most
important and powerful word you can ever say..."
Remember
the example with the newspaper headline? It's pretty
much
the same, here on the Net.
My experience shows that by just inserting your visitor's
name inside your web site could increase your sales
by up
to 3 times or even more!
------------------------------------------
Dmitry Nanev is the creator of Sales Ratio Booster:
Newly Discovered Technique for Personalizing Your Web
Sites
http://www.salesratiobooster.com
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