Website Marketing Services
Pay Per Click Advertising
Pay Per Click advertisements are
priced on a per-click basis. You pay a small amount
each time somebody clicks on your advertisement and
visits your site, instead of paying each time the advertisement
is shown. Done properly, this can be an effective and
cost-effective way of driving highly-targeted traffic
to your site.
Overture
Overture (formerly
GoTo) invented the concept of PPC search engine listings.
They have partnered with a large number of search engines
and portals, which display Overture ads above regular
search results. Current Overture partners include Yahoo,
AltaVista, MSN, Lycos, and Ask Jeeves. Their reach is
the widest of the PPC search engines.
Overture's listings work like an auction. You bid on
keyword phrases based on how much you think the traffic
is worth per visit. Other companies can bid on the same
terms, and outbid you if they want. The top three bids
are displayed much more prominently than the other listings.
The key to a successful Overture campaign is find keywords
with good cost/click ratios. There are often good deals
to be found by doing a little research. Overture has
$20.00 monthly minimum spend, and they charge $50.00
to open an account.
Google Adwords Select
Google's PPC ad
program is called
Adwords Select. Google's ads are displayed in colored
boxes in the right-hand column next to their search
results. Google uses the ad's relevancy rating, in conjunction
with your bid, to determine placement. This means that
you could conceivably be paying less per click than
another ad, but still be displayed in a higher position.
Adwords has some nice features, as
compared to Overture. First of all, the ads are displayed
on Google, which is the number one search engine on
the web. They are also displayed on AOL Search, which
exposes your ad to a large amount of traffic that might
not be using Google yet. Also, there's no waiting for
your ad to go live with Adwords ? it's a self-serve
process.
Another nice feature is that it will automatically
adjust your bid so you pay the lowest price necessary
to maintain your position. You can also very easily
test the effectiveness of different wording, because
Google allows you to create multiple ads per campaign.
The only downside to Google's insistence on relevancy
is that they will restrict or drop your ad altogether
if it drops below a certain click-through percentage.
Adwords select only costs $5.00 to get started.
Our Search Engine Optimization Services
 Search
Engine Submission
Directory Submission
Pay-Per-Click
Website Marketing
|
