Why
Internet Marketing Is Essential For A New Business Website
Why Internet Marketing Is Essential For A New Business
Website
Marketing is the lifeblood of any business. Marketing builds awareness.
Awareness lets potential customers find out about your product or
service. Just as with a bricks and mortar business, marketing is
essential in order to let people know your business offer exists.
Although the World Wide Web can be thought of as a media channel
where prospects will see your copy day after day, the truth is that
unless you attract those prospects to your website first then your
efforts are in vain.
The term 'World Wide Web' should really have a fourth word, 'Wilderness',
because that's where any website begins and stays if no efforts
are made to attract visitors.
Any business that builds a store, for example, must make efforts
to attract custom in order to succeed. The very same principle applies
online and just as in the offline world, the amount of benefits
reaped is proportional to the amount of effort put in.
In order to maintain any kind of competitive advantage, sustained
efforts must be made with a long term plan in mind.
Compared to traditional offline methods of marketing, one of the
distinct advantages of marketing online is the speed at which new
marketing strategies can be put to test. For example, a pay per
click campaign could be launched and the results analysed all in
a single day. Such campaigns can promote the smallest businesses
amongst the largest industry relevant websites viewed by thousands
of qualified prospects.
One of the greatest Internet marketing fallacies is those services
offering automated submission to hundreds of search engines as an
effective means of search engine promotion. When 80% of all search
engine usage is carried out using the three largest search engines
(Google, Yahoo! and MSN), the only others worth being included in
are those that are highly relevant and/or localised. This means
that automated submission services such as these can offer limited
benefit and then only to those websites that don't already appear
in a search engine's listings.
The effectiveness of these types of automated and unspecific services
quickly becomes diluted when they are made readily available to
all.
For an effective Internet marketing that delivers significant and
measurable results, there is no substitute for a well-structured,
customised approach making the best possible use of the technologies
available.
Building a successful Internet business starts with building a
website and continues with effective marketing.
About the Author William Lee is the proprietor
of Liverpool based
Internet marketing consultancy, Web Star Creations, and the
administrator of Business Mix forum for business networking in Liverpool.
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