Your
Key To High Search Engine Placement: Links
Your Key To High Search Engine Placement: Links
One thing has become abundantly clear in today's Internet: you
need to place well in the search engines if you want to succeed
with your online business. Every search engine ranks pages based
on slightly different criteria, but one that is consistently critical
is the number of incoming links lead to your page.
Google especially focused its original algorithms on these links.
Their idea was that if your page has lots of incoming links from
pages in or related to your keyword topic, and if those links originated
from good or prestigious pages, this was an indicator that your
page was likely to hold the information that their search engine
customers were seeking. Rankings were based on the number of incoming
links a given page had.
Today, Google works on the same concept, but they've grown increasingly
sophisticated to serve their customers better. For instance, when
affiliate marketers figured out that Google was using linking to
drive search engine placement, they started building automated link-generating
sites that cross-referenced one another through complex linking
arrays. This quickly became known as search engine spam.
How Can You Use Links?
First, never spam Google. They may blackball all your sites and
your name if they think you've done something contrary to their
terms of use. Instead, focus on how you can get good quality links
from other pages to your website.
Great Content:
Great content, once the word gets out, will always draw links from
other sites to you. If you have a fantastic tool or resource to
share, putting it online can draw links and ultimately traffic.
Links From Directories:
Yahoo! and Dmoz are well-known directory sites; instead of cataloging
pages via web spiders, these directories have you or an editor place
your site into an appropriate category, from which your link will
emerge. Always register your site with directories yourself so you
can select a category appropriate to your keywords.
Don't overlook niche directories, either; whether your website
is focused on pets or datachips, there are small specialized directories
out there you can register with. Note: register with free directories
first, and when you see where your site's going to fall in the search
engine you can start looking at the paid ones.
Links from Related Forums:
If you post in a forum related to your website topic, always include
a link back to your website; the spiders pick up these links and,
when they're from related forums, it will boost your website's ranking.
Reciprocal Links:
Historically, these have been great, a sort of tit-for-tat web
marketing scheme. Lately, after the latest update on Google , they've
been reduce in importance, though they are still valuable.
Article Sites:
There are numerous websites that distribute free donated articles
written by experts. If you write good articles, you can contribute
articles to these sites. The benefit? Each article is printed on
content-rich sites with a resource box that has your name and a
link to your website in it. This provides you with an automatic
one-way link from a quality site.
Blogs:
Blogs are a little different, in that they don't necessarily give
you one-way links. What they do is provide your site with continually
fresh content – an online commodity that the search engines
love. With good one-way links and fresh content, you can raise your
search engine rankings quickly.
About the Author Mark Lawson is the
webmaster for http://www.indexplex.com
a leading Web Directory Please feel free to republish this article
together with working hyperlinks.
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