What
You Do To Reach Top Rankings In Search Engines?
What You Do To Reach Top Rankings In Search Engines?
Without doubt, it is hard to reach top positions in search engines
especially If you are not an expert and intend to reach this high
rankings with the most frequently used keywords and key phrases
like, Internet marketing, home business, Money, money making. In
a word, the most relevant keywords and phrases to sites which contain
information about the art of making money on the Internet.
Despite of this fact we all, who are involved in Internet Marketing,
do our best to reach top positions in search engines, knowing that
this is almost a guarantee for getting visitors - for making sales.
But to believe that just a top ranking will stay as guaranteed asset
for ever, (for long time) is too optimistic. Top rankings are a
very good thing but, you can never have 100% control over your position.
Therefore, if one day you reach a top position and visitors begin
to flood your site, - keep in mind - your position lays in the hands
of the search engines leading personnel.
When I say search engines, I am talking (like the most people)
about the major search engines. Google, Yahoo, MSN.
More than 80% of all searches worldwide occurs through them, which
means, your site will get more traffic from Google, Yahoo or MSN
as from all the other search engines together. This major search
engines, Using their leading position, are creating the "Internet
laws", making you a hard time in optimising your pages for
high ranking. The page rank, how you know, is calculated through
periodically changing algorithms. (The sad part is that you never
know how the current algorithm works and when it will be changed
to a completely other one).Just remember Googles "Florida Update"
from October 2003 , when many sites lost their top position and
hundreds of thousands of dollars with it, because of a totally new
algorithm.
It is a kind of "mission impossible" to create The perfectly
optimised site and there is no reason to try to create it since
the algorithm can be changed any time - in a funny situation exactly
than When your site optimisation is finished. Don't get me wrong
I suggest you to optimise your site for top rankings as good as
you can. What I mean here is that you will never get it perfect,
because of the dynamic of algorithms used by search engines. According
to Google: "PageRank performs an objective measurement of the
importance of web pages by solving an equation of more than 500
million variables and 2 billion terms."
http://www.google.com/corporate/tech.html
If you read carefully the directives on the search engine webmaster's
pages, you can learn about the criteria requested from a site to
correspond their listing guidelines, however there it is almost
nothing to find about how to optimise a site for high ranking. (See
too. http://docs.yahoo.com/info/suggest/appropriate.html)
This information remains (for some reasons) hidden and you can
find it only in webmaster forums like http://www.webmasterworld.com,
different marketing courses or newsletters. Yes it is possible to
optimise your site and reach high rankings - That's why SEO companies
survive and make huge money, and that's why they can keep their
pages in top positions.
There are some general rules to keep, when creating a website,
to reach almost guaranteed good rankings in all search engines -
If… and I want to accentuate, If you have a large number of
incoming links to your Website from "authority" sites.
(This are generally high ranking sites.) http://www.google.com/corporate/tech.html
Because of the huge competition you can not reach top rankings
with more than 1-3 keywords or phrases per page, that's why the
best solution is to optimise every single page for one or two keywords(phrases)
as follows: Your main keywords should be contained in:
- The title tag: Take care how you formulate this first sentence
because it is human readable.( The line on the very top of the
screen on blue background)
- Your headline tag (H1 tag if you wish) should contain the same
keywords.
- Your sale copy: should begin with this keywords and in your
first three sentences you should repeat this keywords 3 more times.
- This Keyword(s) should make 3% to 11% of all the other keywords
on this page.
To learn the details about this points and much more about search
engine optimisation I recommend two Excellent sources.
http://www.trafficsecrets.com/lharmath/nov_blogger and http://selfpromotion.com/?CF=Llando
As I have mentioned incoming links are more important as keyword
optimization. The simplest way to get hundreds of incoming links
to your site is to contact 10-20 webmasters daily (owners of relative
sites to yours) With your link exchange request. You can also automate
your link exchange using automation software like Arelis. http://www.Axandra.com/go.to/Llando
And there it is a neat not widely known trick which I want to talk
about shortly in this article. The method of creating multiple keyword
optimised pages which direct to your sales page containing your
main (or even other) content.
How you can do this?
The trick is exactly what I was talking about above. Create optimised
web pages with great content for many hundreds of keywords. - One
page for each keyword.
Since on The Internet everything is a numbers game, It is obvious,
the more pages you have listed In search engines the more visitors
you will receive.
Search engines are warning you not to put up doorway pages which
sole propose is to redirect traffic to another site. Optimising
one page of your site for one keyword Is something totally else
as a doorway page. You can use the approximately same, high value
content, optimised for many different keywords.
The neat part is that you can create this pages with a push of
a button If you use the right software. You link from your main
site to this pages and your job is done. The search engine spiders
will follow your outgoing links and will find your pages. Within
three months Your visitors will crash down your server.
Ok this is a joke, but the truth is the number of your visitors
will grow to many thousands a month. This is not a joke.
My site (http://www.marketingadvices.com/?nov.) according to Alexa
ranking came up from position 700 thousand some to 160 thousand
within three months. You can check this easily if you go to http://www.alexa.com
If you are curious how this programs are working just go to: http://marketingadvices.com/trafficequalizer.com
and http://marketingadvices.com/rssequalizer.com
As final conclusion, I would say free traffic from search engines
Is a very good thing and It is worth to spend some hours with the
optimisation of your website. Even if you pay a SEO company to optimise
your site can be worth your expenses if you own a great selling
product(s).
Search engines will definitely make your life always harder. You
can never be sure that your site will stay on the same position
tomorrow as today.( No problem if you have thousands of pages) but
don't forget, everything can change very fast. So my personal meaning
is you can optimise your site and stay in top positions but never
build your life around this single Asset.
About
the Author Llando Ford Started The M.A.Newsletter
with the goal to report about the latest Internet marketing news.
To get instantly your Free bonus send an email to: mailto:marketingadvices@getresponse.com?subject=SUBSCRIBE&cc=llando@marketingadvices.com.
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