webmasters want to know, "What makes a website grow?"
Aspiring webmasters want to know, "What makes a website
It appears that most webmasters have come from the world of advertising.
Their website content emphasizes "marketing and promotion".
Just to prove my point, do a Google search on "marketing promotion".
As I write, Google comes up with "about 5,910,000" entries.
Gosh imagine the good fortune of a listing on page one! Of course,
the number of entries for "marketing promotion" gets shadowed
by "sex" which provides you with "about 192,000,000".
It's not money and sex; it's sex and money.
Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one
of my favorites) et.al teach you Internet success strategies. Of
course, they all started way back in '96 (that's 1996) or so when
teaching such concepts made them successful because aspiring webmasters
wanted the information. Someone asked me recently if Cory Rudll's
two volume manual collects dust on my desk. Chagrined, I acknowledge,
"sitting just to the right of my keyboard" (been there
for two years). Then I think of all the other manuals, ebooks purchased
to vault my Internet marketing skills.
What then gets you the income so many claim to make? You've read
the ads, "so and so made $55,000 in one month" and this
was their slowest month. Or, affiliate maven makes $463,000 a year
marketing affiliate programs. Each of these testimonials appear
attached to some alluring ebook which you must have to succeed.
Well, hold off. Maybe you just don't need to enter that credit card
Here are 5 considerations to ponder before thinking about income
from your website.
Purpose: Never gave much credence to business plans; however, you
can't get from my house to Boston without a map. Whether you write
it down (which is best) or create pictures in your mind, there must
be a map. A strategy which defines what steps you take. Strategies
begin with brainstorming. Sit down, put a blank paper on your desk,
grasp your pen, and write. Write anything that comes to mind relevant
to your purpose. Write the not so relevant ideas too; who knows
they might turn out to be the most important expression of your
brainstorming. A number of routes will get you to Boston from my
house: some direct and boring, some scenic and slow. Who cares what
way you get there. Herman Drost's article, http://www.echievements.com/articles/2507,
"8 Steps to Creating a Simple Business Plan...." provides
a "how to" outline.
Persistence: No matter what the hype reads, this takes persistence.
Perhaps the only emotion that separates the successful from the
no so successful comes down to persistence. Calvin Coolidge's (1872
- 1933) viewpoint may be worth memorizing. "Nothing in the
world can take the place of Persistence. Talent will not; nothing
is more common than unsuccessful men with talent. Genius will not;
unrewarded genius is almost a proverb. Education will not; the world
is full of educated derelicts. Persistence and determination alone
are omnipotent. The slogan 'Press On' has solved and always will
solve the problems of the human race. Kevin Sinclair's article,
http://www.echievements.com/articles/2508, "Persistence - The
Magic Key To Success" inspires you to continue. Also, if you've
never read Russell Conwell's "Acres of Diamonds", it's
a classic worth reading.
Preparation: "There are no secrets to success. It is the result
of preparation, hard work, and learning from failure," says
Colin Powell. Well, historians will assess the current geopolitical
"learning from failure". However, every endeavor requires
preparation. Ever watch a chef work? Every summer I work a weekend
at a camp which serves 250 men seven meals. Doesn't sound like much
until I observed the chef arrives to work at 3AM. I would get there
at 4:15AM in order to dice, chop, stir, and pour in preparation
for the next meal. When meals get served, few understand the amount
of "prep work" that preceded the meal. No one sees you
doing it; it just has to be done. Judy Collins provides clear guidelines
on "Ten Steps To Prepare Yourself for Online Marketing"
Probabilities: As this article is written, the banter of presidential
poll interpretation continues. Everyone has an opinion, and every
pole a changing nuance. However, reading polls provides some lessons
on reading the probabilities of website traffic. Most of us read
the primary poll results rather than referring to the "internal
tracking polls". Same may hold true when reading website traffic:
we look at the number of visits without reading the "internal
tracking". Travis Reeder provides detailed explanations and
reasons for digging deeper into the numbers in his article, http://entrepreneurs.about.com/cs/marketing/a/visitortracking.htm
"How (and Why) to Read Your Web Statistics and Analytics"
If you do not track visitors, I recommend http://awstats.sourceforge.net/
AWstats. "AWStats is a free powerful and featureful (sic) tool
that generates advanced web, ftp or mail server statistics, graphically."
"A reasonable probability is the only certainty," writes
E.W. Howe. So what probabilities do you have for succeeding and
how do you measure them?
Personality: Ever converse with someone knowing that person was
not "there"? Many websites give the same impression. What
does this webmaster think? What matters to them? What message do
they want conveyed? One source of information for news and other
resources is Yahoo. Yahoo allows you to personalize your page using
my.yahoo.com. I think it takes more effort to insert your personality
into your work, to evidence your opinions and world view on a website.
Every website page represents you implicitly or explicitly. What
matters to you should be evident on your website, and your website
should represent your values. Little seems to be written about this
subject. Terri Seymour's article, http://www.echievements.com/articles/1296
"The Power of Personality" provides some further insights.
Bob Baker's book, Poor Richard's Branding Yourself Online provides
substantive help. Oscar Wilde's observation that "Most people
are other people. Their thoughts are someone else's opinions, their
lives a mimicry, their passions a quotation" deserves a webmaster's
As with all enterprise, Internet endeavors involve you with something
that does not happen overnight. As with all worthy efforts, it requires
a purpose clearly defined, a persistence resolutely affirmed, and
a daily preparation involving your complete personality. You must
remain passionately focused on the belief that you add value to
this incredible enterprise known as the Internet.
About the Author
Ray Randall is a registered
investment advisor with Ethos Advisory Services, http://www.ethosadvisory.com
and coordinates Echievements . Ray holds a Masters Degree from Gordon-Conwell
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