and HyperLinks: Keys to Attract Search Engine Robots
SiteMaps and HyperLinks: Keys to Attract Search Engine Robots
Sitemaps and hyperlinks are the keys to attract search engine robots
to your website. We will look into various techniques related to
text links for searchbot optimized websites, and the importance
of sitemap in order to help search engine robots to dig deep into
Search engine robots or oftenly called searchbots are not terribly
sophisticated. They cannot perform action such as button click,
form submission or any other action that any human visitor might
perform. Searchbots are able to index the page content and click
through hyperlinks on the web page. For this reason, adding navigational
text links to your web pages provides the search engine robots with
another means to click through the links of your web pages when
it cannot access these other types of navigation.
just a script that any searchbots can't use. Search Engine Robots
can only follow plain hyperlinks. Since the ability to move around
on your site is vital to the searchbots for successful indexing
of your website content, you want to make it as easy as possible
for them to visit all of your pages.
Use of text links at the bottom of your pages, while hardly cutting
edge, is one of the best ways to make sure that the search engine
robots can move around your site. Be sure to include links to your
site's principal pages on all the pages in your site. Always remember
to put a link to your sitemap page here too.
A sitemap is a optimized and effective version of your navigation
links for searchbots. A sitemap will have links to all of the major
pages on your site. You may list all your links in the sitemap for
the best performance.
This means that once the robot gets to the sitemap page, it can
visit every page on your entire website with minimal effort. Having
all of the content of your site included in the search engine database
is a good idea to improve your search engine ranking and your website
Now next question one can ask is, What a good sitemap contains?
Answer is simple. Sitemap should provide following information:
1. Provide text links to at least the most important pages on your
site; depending on the size of the site, it may have links to every
2. Give a short explanation of each page on your site, to inform
your visitors about your website.
3. Give your visitors the information they need when lost in your
website, and show them how to reach the page they are looking for.
4. Provide a pathway for the search engine robots to follow in
order to reach your most important pages.
5. Provide important keyword phrases in the sitemap text and hypertext
links that help the automated search engine robot understand what
the page is about.
6. Help search engine robots find static landing pages that then
link to dynamically generated pages they may not otherwise find.
Even if your website is small, adding a sitemap for your visitors
and for the search engine robots (search bots) is highly recommended
and should be part of your website optimization.
To make your sitemap most attractive to the search engine robots
and your human visitors, be sure to include descriptive text along
with the page URLs and links. Use your keywords in that text, including
appropriate content for each of the pages to which you link.
Be careful not to overuse your keyword phrases, though, or you
may be penalized in the rankings. Remember that this is a map that
will be used by both search engine robots and your human visitors.
If the content of the page makes sense to the people who visit your
site, chances are it will make sense to the visiting robots as well.
When you make it easy for your visitors to navigate your site,
they will find what they are looking for. When you make it easy
to search engine robots to move around on your site, you increase
your chances of being favorably listed in their search results.
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