Engine Optimization Is the Key
Search Engine Optimization Is the Key
There are three ways for a customer to get to your site. The customers
can type in your website address and directly come to your site,
only if they have your address. Naturally, this will restrict your
customers to the few who know you already.
The second method involves linking to your site from another website.
Though this is a great way of generating traffic to your site it
is subject to the permission of other sites to let you post a link
on their site. And, unless you have sufficient traffic already coming
to your site, they may not want to be an affiliate.
The final method for a customer is to find your site through a
A search engine is a tool that helps surfers to find websites.
Let us say, you type a keyword like tea kettle? Immediately, the
search engine will comb through the web and find every page with
the keyword tea kettle on it, and present them in a ranked order.
In order to enhance your chances of success, you would want your
site to be ranked in the top ten, because most people don't bother
to go beyond the first page, not to mention the hundreds that follow.
Search engine optimization is one of the most effective internet
marketing tools available. Consider this: if you get a visitor to
your site from a search engine, he is already interested in your
While we cannot rule out the possibility of some high school kid
doing an essay on gift ideas, it is more likely that it is potential
customers wanting to buy a gift basket. Your website simply has
to convert this visit into a sale!
On the flip side, the search engines consider dozens of factors
to rank sites. Google says they have more than a hundred criteria
in their ranking system. Basically, the search engine has to be
convinced that your site contains the information that the browser
is looking for.
For this purpose you need a lot of keyword rich content. If you
have lots of articles with information on tea kettles but you have
not used the keyword tea kettle often enough, you may lose the battle.
Generally, 3-5% keyword density is considered okay, although it
varies from one search engine to another.
So, in a 500 word article, you should use the keyword tea kettle
at least 15 to 25 times. If you use it more often than that you
can be penalized. Apart from keywords, you can boost your search
engine rankings by using links on your site. This convinces the
search engine that yours is an important site therefore more likely
to have useful information.
Search engine optimization is, without doubt, the most effective
marketing tool provided you use the two strategies of keyword rich
content and lots of links to other sites relevant to your own. Then
you will succeed in improving your search engine rankings and consequently
bring more customers to your site.
About the Author
Desmond Mantor is the
Director of Sales and Marketing for Have Traffic a company specializing
in delivering highly targeted traffic for commercial web sites,
proven to convert to sales at higher rates in comparison to regular
major pay per click sources. Please visit http://www.havetraffic.com
for further details.