Is
Your Domain Costing You Traffic?
Is Your Domain Costing You Traffic?
You visited a great website some time ago that had some fantastic
information on it. It is not easily found in search engines results
so you decide to type the domain name into your favorite browser.
The problem is that the url spells out something like www.keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you? It maybe helpful with those search
engine rankings but for many visitors that can be a pain in you
know what to type out.
For years I worked in an internet café and was surprised
to know that many persons can’t type in a hyphen. Instead
of finding out how to do it, they just move on to an alternate site
hence a loss of traffic.
The average computer user can be a lazy fellow indeed. That’s
why there are so many keyboard shortcuts. He needs to complete his
task as soon as possible.
Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online
world are so successful? It’s because there domain name play
a significant role in there branding.
There are countless persons logging on for the first time each
day in search of information that can assist them in the iniation
process. It is imperative that your domain name play a major part
in creating a bond with your viewers.
For almost four years I marketed a free website that was hosted
on Geocities. My “domain” spelt out WWW.Geocities.com/Myname
which made marketing feel like running with an anchor tied to my
legs. I can’t even imagine the amount of traffic and credibility
that I lost due to that single factor.
Does it work? It can and sometimes it won’t. I believe that
having a domain with too many words in it can be a turnoff just
like having a Geocities site. It seems unprofessional for a company
to have a name that contrasts the credibility that they are trying
to create.
Some domain names are like a cargo train several comportments long.
Why? Since some search engines do not give any significance to the
meta keyword tag, some webmasters fill their domain with their keywords.
A good domain does not guarantee success as I found out. But a
memorable and easy to spell name can be beneficial to both you and
your visitors. You can have an easier time reaching them and they
will have an easier time finding you with a quick type in of your
domain.
I think it is best to put your keywords for each page in your file
name. That way you, the search engines and your viewers all win.
About the Author Nicholas Dixon is the
creator of Jamaica’s first article directory. Free content
and information about a cool island town. Visit http://WWW.Oceanroc.com
to learn more…
|
