Can You Be Sure That Your Marketing Efforts Will Generate Profits?
How Can You Be Sure That Your Marketing Efforts Will Generate
There are several ways to ensure that your adverts are responsive
let me outline my top ten response boosting techniques:
1. An attention grabbing headline is crucial. Yes, headlines are
one of the most important elements within your web pages. The majority
of professional copywriters have been known to spend as much time
on headlines as they do on all other elements of an advert or web
page combined. The purpose of a headline is to grab your targeted
prospect's attention and pull them into your advert or web page
2. Get inside the mind of your target audience. Don't write for
everyone, write for a real person. When you are writing your advert
address it to one specific individual who is representative of your
3. Get your prospect to think in the here and now, build some urgency
into your copy. Where appropriate you can improve responses by making
special limited-time offers that encourage them to act right now.
However, you should always impose a real deadline; you can really
undermine your credibility with false deadlines.
4. Again, keep your prospect in the here and now and encourage
your them to take action immediately. Yes, make it unmistakably
clear exactly what they should do with language like "click
here right now".
5. It goes without saying that for maximum response you should
constantly test and refine your copy to determine which alternatives
are most successful. Once you have a proven "control"
advert or web page, you should continue testing in order to increase
your responses even more.
6. Collect examples of successful copy. I have a folder on my computer
where I save copies of adverts, headlines and even complete web
pages. When I am writing a new advert or web page I skim through
my file and it helps to get me thinking about writing my own copy.
7. Include testimonials in your copy, they can be very effective
in overcome your prospects natural resistance. Always ask permission
before using a testimonial and include as much concrete detail as
possible to add weight to the testimonial
8. Informative, editorial style copy can be significantly more
effective than copy that looks like an advertisement. Be creative
and find ways of formatting your copy in a more editorial style.
9. KISS - Keep It Short & Simple. Don't use long paragraphs
and sentences; break your copy into smaller paragraphs and sentences
and include only one main thought per sentence. Don't ramble and
don't try to pad out your copy with unnecessary words.
10. This may seem like a contradiction to number nine. Always describe
your product or service completely. People are prepared to read
long sales letters, as long as they find them relevant and interesting.
But nobody will want to read boring copy!
About the Author
John Taylor is the
author of "Learn over Twenty ways To Improve Your Conversion
Rate and Multiply Your Profits" - A Special Report that contains
a wealth of information on professional testing and tracking techniques
that can boost your conversion rate and generate increased profits.
To learn how testing and tracking can boost your profits click this
link now: (http://www.test-and-track.com)