How
To Get Quality Traffic To Your Website
How To Get Quality Traffic To Your Website
You must have heard of the term "Quality Links". How
about "Quality Traffic"? "Quality links" means
that the one way links coming to your website are from reliable
sources and the content is related to yours.
For example, if your website is about web design and a link pointing
to your site from the web design section of msn website is considered
as a quality link. "Quality Traffic" means that the people
who come to your website via whatever channels are actually looking
for something and have better chances of using your services.
They are looking for something specific and your website can provide
the answer and make them stay longer. Quality links are important
in search engine optimisation as to Quality Traffic to sales generation.
Forum / Blog
By participating in forums, you are exposing your url to anyone
who is reading your post. For example, if you provide web design
service, you might want to be more active in the web design section
of the forum because you know that the people who are reading your
post are people who are interested in web design.
The clicks from these people are usually more valuable than clicks
from any other tom, dick and harry. I would recommend using only
one link in your signature to avoid confusion. Some people use alot
of links in their signature for SEO purposes and that actually defeats
the whole idea of getting quality traffic.
Many people leave their urls when participating in blog discussions.
Like forums, people who take time to read the blog are interested
in the topic. Depending on the popularity of the blog, your url
in the blog comments may provide you with quality traffic.
Article Submission
Article submission to websites and discussion groups can reap great
rewards. If your article is unique and good, it might be duplicated
in many websites and invites alot of targeted readers. If the readers
are impressed with the content, the chances of them reading the
bio at the end would be high, and hence there is a good chance that
they will click on your url.
Many people write articles for different reasons and I find that
many people like to stuff links in their content and bio. I, too
operate an article website and sometimes, I saw an article so well
written that I wanted to use it in my website but the bio spoiled
everything.
There were too many links in the author bio. I can understand from
the search engine optimisation perspective of putting links in the
bio but it will become harmful to my website (I am stingy about
out-going links) and annoying for the reader if the bio is stuffed
with links. Some links aren't even related to the author.
Online Advertisement / PPC Programs
Another proven technique is to advertise urls or banners in established
websites. If you noticed, Dell loves to advertise their products
in MSN. Just imagine how many people are surfing msn everyday and
how many people are looking at the banner...Intelligent use of words
and banners can lead to high volume of targeted leads to your website.
Such advertisements can be effective but very costly. Therefore,
most people tend to use Pay-Per-Click (PPC) programs whereby your
urls will only be displayed when certain keywords are searched.
The most notorious of all PPC programs is Google Adwords.
Good SERPS
Let us not all forget that the best way to get quality leads is
via organic search engine results. Though it takes alot of hardwork
and time to be ranked well in major search engines, the effort will
be rewarded in a long run. Once you are ranked well in the Google
especially, quality traffic becomes almost unstoppable.
Offline Advertisement
This is an area that is often overlooked. Sometimes words of mouth
can be even more effective than all of the techniques mentioned
above. I remembered how friendster used to spread like a virus sometime
ago and everyone were talking about it everyday in schools, colleges..etc.
This is how powerful peer pressure can be.
As long as something becomes popular, everybody will go for it.
Many traditional advertising techniques such as putting your urls
in brochures, magazines, stands, t-shirts, cars...etc still works.
Of all the offline advertising techniques, I found newspaper ads
really effective especially if the newspaper is really popular.
Offline advertisements may well worked better for people who do
not use search engines alot.
There are other ways to get traffic but most of them are not really
effective. I will list 2 commonly used techniques nowsadays:
Guaranteed Targeted Hits
There are companies that promised certain amount of quality hits
for certain amount of money. This service is very attractive for
new website owners because it is hard for a new website to get traffic.
How does it work? By using pop-up advertisements. There are also
unethical companies using automated scripts to generate hits.
A quick way to determine if this technique works for you is to
check your web statistics. If all the visitors from the "Guaranteed
Targeted Hits" program does not go beyond the landing page
or generate sales, then you should consider quitting the program.
There are also cases that this technique actually works for some
webmasters. For me, I will block all "pop-ups", "pop-downs",
"pop-unders"...etc whatever.
Hits Exchange Network
Some websites offer hit exchanges, ie you visit my website and
I visit yours. It usually works on a point system. The more websites
you visit, the more points you get and the system will show your
links more frequently, bringing in more hits for you. There is usually
a timer to make sure that you visit the site for at least 20 or
30secs before you can move on to the next.
I must admit that this is a very good and cheap way to get free
traffic but the traffic is not targeted. Most users in the network
visit your site just to get points and they do not take your content
seriously. I have joined many such networks and none actually works
for me.
Conclusion
Quality Online Traffic is important for anyone who provides an
online service or runs an online business. Visitors who arrived
at your site with a purpose are more likely to make purchases. This
article discussed some of the common ways to bring in quality traffic
for your website, some online and some offline. There are of cause
many other ways not covered in this article.
About the Author Sitecritic.net
Website Reviews, Design Ideas is formed by a group of web addicts,
mainly volunteers from all over the world. Our goal is to create
a community of web designers and developers who share the common
interest in bringing out the best in creatiing effective web sites.
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