How
To Get Free Search Engine Traffic
How To Get Free Search Engine Traffic
Effective webmasters and online marketers are constantly searching
for ways to improve their search engine rankings.
The simple fact is that most websites get the majority of their
traffic from search engines. So it is important to give the search
engines what they are looking for. If you do, your site will do
well in searches and the search engines will drive traffic to your
site.
There have been many changes over the last two or three years to
the way search engines evaluate the importance of websites. Many
of these changes have been spurred on by Google. But other engines
such as Yahoo and MSN have followed suit.
There is a general consensus among search engine optimization experts
on many of the techniques and practices that enhance your website
in the eyes of the search engines. Here are some of them.
1. Give your site a clearly focused theme - Your
site should have a clearly focused theme which can be defined in
terms of search phrases (or "keywords"). If your site
has no clear theme, the search engines will not be of much help
to you. Ask yourself if there is a small set of search phrases that
people can use to find your site. If not, then go back to the drawing
board and redefine your site.
2. Evaluate your keywords - Now let's assume you
have decided on a theme, and you have defined it in terms of five
or six primary search phrases (keywords.) It is time to analyze
these search phrases and determine if anybody actually searches
for them. There is no point in having a focused theme that no one
is looking for.
There are excellent free tools and services available to help you
do this analysis. One of the easiest to use is at http://inventory.overture.com/d/searchinventory/suggestion
- the Keyword Selector Tool built into Yahoo Search Marketing (formerly
Overture.) Just enter a keyword and the tool will tell you how many
searches have been done for that term in a recent period. It will
also give you searches for related terms.
3. Start creating pages - Once you decide on your
most important search terms (keywords) you are ready to start building
pages. Give each search term its own page, and remember to focus,
focus, focus. Be sure to put the keyword for each page in the page
title (what shows up in the title bar), in the description metatag,
and in the major headline. Then repeat it several times throughout
the page, with an emphasis on repetition near the top of the page.
4. Include outbound links to "authoritative"
sites in the subject area you are emphasizing. For instance,
if your page is about "Golf Travel" a link to a couple
large established golf or golf travel sites will help establish
the subject matter of your own page.
5. Create content that is unique and that focuses on your
subject matter. To carry on with the previous example,
if your site is about Golf Travel, you will want to focus on several
different areas -- for example Scotland Golf Travel, Ireland Golf
Travel, Florida Golf Travel, and so on -- and make the content on
each of these pages relevant to the theme of the page. Yes, this
seems obvious, but so many websites do not have this kind of obvious
focus.
6. Keep your content current and update it regularly.
Search engine experts refer to this as "fresh" content.
One way to keep adding fresh content is to place an RSS feed from
a relevant reputable source on each page. Feeds are often from news
sources or blogs, and are often updated on a daily basis. Generally
speaking, the more often your content is updated, the more often
it will get spidered, and the better it will rank in searches.
7. Get inbound links - Now it is time to get inbound
links pointing to your site. This is perhaps the most difficult
part of the project, and the one that takes the most time.
The search engines consider inbound links an indicator of the importance
and relevance of your site. "Relevant" links are the most
valuable. These are the ones that come from other sites (or pages)
that are closely related to yours.
About the Author Rick Hendershot does
website promotion at http://www.linknet-promotions.com | Get 100
Links a Month - http://www.linknet-news.com/linknet-news.php | Linkpopularity
durch professionellen Linkaufbau - http://www.thinex.de
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