To Get More Traffic From Yahoo
With the new Yahoo! "Pay-For-Review" model it might
be relatively easier for sites to get into the directory but getting
traffic from your listing is altogether a different story. And now
with it's new annual recurring payment policy you have to be extra
careful while submitting your site for a review.
Here are 8 things to keep in mind while submitting your
site to Yahoo!
1) Selecting your domain name is the most vital step in getting
a top ranking in Yahoo! and also other directories like Dmoz and
Make sure your domain name is "Keyword Rich". You can
make your domain keyword rich by simply inserting hyphens to separate
words in your domain name. Yahoo! gives more relevance to sites
with keywords in their domain name.
Take our domain name for example: http://www.home-based-business-opportunities.com/
It is made up of 4 different high-in-demand keywords: "Home
Based Business", "Home Business", "Home Business
Opportunities", "Home Based Business Opportunities".
While crafting your domain name, even you should try to keep your
domain name such that it is made up of one, 2-4 words main or "parent"
keyword; which in turn is made up of 2-4 high-in-demand "child"
You may or may not get a top ranking for all your targeted keywords
but you can be sure of getting one for your main or "parent"
keyword (If you do everything else right).
Even if you have to get a separate domain name for this purpose,
GET IT! It is absolutely crucial for your ranking.
2) Sites which are placed higher in directory structure are given
more relevance than sites which are placed lower or deeper.
For example a site listed in category - B2B/Business_Opportunities
will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories
Here's a great tip to select the most trafficked category for your
Once you have short-listed 2 or 3 category to place your site in
to, check out the cost of Sponsor Listings of those categories.It's
really simple. Visit the following URL: https://ecom.yahoo.com/fast/sponsor
Enter the URL of any website that is listed in your desired category
(The URL should be same as it appears in Yahoo! and the category
should be a commercial category).
Please note that Yahoo! accepts Sponsor Listings for only certain
commercial categories and so this tip may or may not work for your
You'll be asked for your Yahoo! ID. Once you submit the information,
you'll be provided with the Sponsorship charges for that certain
category. Repeat the process for your remaining short-listed categories.
Now compare the prices of all your short-listed categories. Naturally
the one with a higher price is the most trafficked one!
3) Yahoo! considers keywords in the directory structure while
For example, if someone is searching for "Business Opportunities
Directories", a web site listed in category -
B2B/Business_Opportunities/Directories will be given more relevance
than a web site listed in category - B2B/Business_Opportunities
4) Yahoo! DOES NOT spider websites to determine ranking. It ranks
web sites based on keywords in domain name, title and description.
So having META tags does not make any difference to your listing.
5) DO NOT try to stuff as much keywords as possible in to the
description. Yahoo! editors are notorious for cutting down the description
if they sense even slightest hype. Try to avoid words such as -
no.1, proven, turnkey, exciting etc.
Also, make sure that the heading of your home page is same as the
description you provided for your site. There should be no confusion
in the mind of the editor reviewing your site.
6) Make sure your domain name and business name is the same since
Yahoo! is known to use the business name as the title for your listing.
7) Make sure your website is "Content Rich". This is
very critical for two reasons. One - to get your site accepted by
Yahoo! and Second - to maintain and get a higher listing.
Yahoo! determines the popularity of a website by the amount of
time a visitor spends on your website. If a large no. of them hit
the "back button" of their browser as soon as they hit
your web site, you can kiss goodbye to your dreams of a possible
Once you get a lower listing, it can get very difficult to make
up as visitors will not be able to find your site easily.
Once a site gets accepted into the directory, Yahoo! ranks it based
on the keyword popularity in domain name, title and description.
But as time progresses, it determines the ranking based on the popularity
of the website itself.
We ignored this and our listing came down drastically within few
days of getting accepted!
8) Before submitting your website, thoroughly research websites
that rank higher for keywords you are targeting (Especially the
"Most Popular" sites in the directory section). This will
give you a rough idea of what to and what not to include in your
About the Author
Vishal Rao publishes
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