8 Essential
SEO Techniques
8 Essential SEO Techniques
1) Title Tag - The title tag is the most powerful
on-site SEO technique you have, so use it creatively! What you place
in the title tag should only be one thing, the exact keyword you
used for the web page that you are trying to optimize. Every single
web page should have it's own title tag.
2) ALT Tags - ALT tags were meant to be for text
browsers because the images didn't show in text browsers and the
ATL tags would tell the visitor what it's about. You should put
your main keyword(s) in the ALT tags, but don't over do it because
you could get dropped in the results or even worse banned for life!
3) Link Popularity - Link popularity is the most
powerful SEO tool out of all them. Most search engines don't even
consider web sites if there is not at least one or two links pointing
to the web site. Having another site(s) link to your web site is
important when it comes to getting your site a good ranking. Your
keywords should be in the links you get and keep the keywords short.
When you receive requests for a link exchange, check the site out
before linking with them, check for spam (Repeat keywords, hidden
text, etc.).
4) Keyword Density - This is also vital and should
be used with research. You should use the keyword(s) once in the
title tag, once in the heading tag, once in bold text, and get the
density between 5% to 20% (Don't over do it!). Also use your keyword(s)
both low and high on the web page, keyword(s) should be in the first
sentence and in the last one.
5) Page Size - Your web page's speed is important
to your visitors and the search engines. Why? Because the robots
will be able to spider your web page faster and easier. Try your
best to keep your web page over 5k and under 15k in size.
6) Rich Theme - Search engines are looking at
themes more and more. Build content (Articles, FAQ, tips, etc.)
much as possible and keep the web pages around 200 to 500 words.
Create content that's related to your market and link them out to
other related content on your site. Try to get 200 web pages or
more.
7) Web Site Design - This is also important, if
you want to get indexed! Text content should out weigh the HTML
content. The pages should validate and be usable in all of today's
leading edge browsers. Stay away from flash and Java Script, search
engines dislike them both a lot.
8) Insite Cross Linking - This will help you get
all of your web pages indexed by the search engines. Your web pages
should be no more than three clicks away from the home page. Link
to topic related quality content across your site. This will also
help build you a better theme through out your web site. On every
page you should link back to your home page and your main service(s).
About the Author Matt Colyer is the
owner of the Marhen.com Network which includes Linkexchangeit.com
and is a part-time SEO. He also is a php, CGI and ASP developer.
You can read more articles like this at http://www.marhen.com/articles/
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