7
Secrets Of Internet Marketing
7 Secrets Of Internet Marketing
Many marketers have been shifting their marketing budgets to the
web over the past few years. Marketing online allows you to target
specific audiences and easily track return on investment, commonly
referred to as ROI. Unlike traditional marketing methods, results
of Internet marketing campaigns are almost immediate.
This allows you to better evaluate what elements of your campaign
are producing results and which are not. When buying online media,
you must be willing to shift your marketing dollars to the online
methods that produce a positive return.
To be successful at Internet marketing, you must understand the
essential secrets of Internet marketing. These secrets can allow
you to achieve success by finding the right audience, communicating
your message properly, and leading consumers down the path to purchase.
These secrets include:
1. Website Directory Listings.
Before you begin any marketing campaign, make sure that the website
you’re promoting has been listed in the common directories
such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing
page off of the root directory of your website, be sure that the
primary site is listed. This ensures that prospects can continue
to find your marketing pages long after you’ve launched your
campaign.
2. Generating Traffic.
In order to realize a return on your investment, you need to generate
traffic to your marketing pages. There are a number of ways to do
so online. Some of the most popular include Google AdSense, Overture,
and Looksmart. Other methods include affiliate programs and targeted
website advertising. Research other websites that have the audience
you’re looking for and negotiate favorable ad rates for your
online marketing campaign.
3. Marketing Pages.
Don’t lead prospective purchasers to a generic website.
If you do, potential buyers won’t know what to do next. The
easier you make if for prospects to take advantage of your offer,
the better. Whenever creating a marketing campaign online, provide
a specific page for leading purchasers to your product or service
or a billboard that showcases the offer. Take the guess work out
of making a purchase and more consumers will buy.
4. Testimonials.
Customer testimonials are the most powerful way to sell your product
or service. When consumers hear from those who have purchased and
used your product or service, they gain a certain level of trust
and comfort in what you have to offer. Solicit testimonials after
each purchase and use those that are the most convincing to prospective
purchasers.
5. Create a Compelling Offer.
Be sure to offer something that no one else is currently offering.
If your offer is similar to your competitors or is not very interesting,
consumers have no reason to learn more. Of course providing something
for FREE is often a great way to entice potential customers. Maybe
it’s a 3-day free trial or a free evaluation of some kind.
Be creative, try something new, and measure the response.
6. Developing Trust.
Before anyone will buy from you, your website or company needs
to be seen as reputable. This means that consumers can purchase
from you and not worry about the safety of their credit card information,
personal information, or anything else being exchanged. A good method
for developing trust is to purchase and display safety and reliability
icons such as BBB Online, Trust-e, and VeriSign.
7. Provide a Guarantee.
Nothing makes a consumer more comfortable with a purchase than
offering a guarantee. Perhaps you can offer a 100% satisfaction
guarantee or a money back guarantee. A guarantee is a great way
ease the risk of making a purchase. If your competitors are offering
a guarantee, you want yours to be equal or better.
Internet marketing is an incredibly powerful medium for segmenting
your prospects and delivering targeted advertising. Online, you
can easily measure you return on investment and refine your marketing
campaign over time to improve results.
If you are a local business you can benefit from Internet marketing
as well. Look for local directories to list your business or service.
Or, you can supplement your local advertising with product marketing
pages on your website. Internet marketing is more than just placing
ads online, it’s using the web to communicate the value of
your products and services.
About the Author Michael Fleischner
is the founder and President of MarketingScoop.com. He has appeared
on major media including the TODAY Show, Bloomberg Radio, and more.
With more than 12 years of marketing experience, Michael has developed
major brands as well as a variety of businesses in need of leading
marketing programs. Visit http://www.marketingscoop.com
for more free marketing articles.
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