7 Search
Engine Optimization Strategies That Work
7 Search Engine Optimization Strategies That Work
The Internet becomes even more pervasive, the importance of search
engine optimization continues to grow.You can make the most of your
Internet marketing efforts by following the same steps that top
ranking sites do for improvinge their rankings.
You may think that top ranking sites have to spend lots of money
to get there.The truth is that sites who come out on top, follow
some basic search engine optimization guidelines.These guidelines
are easy to follow and often cost little or nothing to put into
practice.
1. Manually register your site with DMOZ, also known as
the Open Directory Project.
The Open Directory Project is the largest, most comprehensive human-edited
directory of the Web. It is constructed and maintained by a vast,
global community of volunteer editors and feeds other leading web
directories.
2. Manually submit your site to Google.
If you’d like to wait, Google will eventually spider your
site and return it in search result listings related to your site
name and keywords.However, this may take some time.For faster inclusion,
visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.
Yahoo! like Google provides many search products.However, Directory
Submit is essential for any business on the web. For a fee of $299
Yahoo! will include your web site in their directory that fuels
websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI
This measure takes into consideration both the popularity and competitiveness
of your keywords.By focusing on keywords with a higher KEI, you
can optimize your chance for search engines to select your site
for keywords at little or no expense.
5. Engage in a link building campaign.
The more links you have to your site, especially if they have a
high Google Page Rank, will signal Google and other search engines
that your site is important. A great way to do this is through article
submission or affiliate programs.
6. Make your site easily to crawl.
Search engine do not like dynamic pages.Although this is changing
with the advent of Google Site Maps, it is still important to ensure
that all search engines can easily traverse your website. Make sure
to use HTML coding and avoid dynamically created pages.
7. Be patient.
Once you follow these suggestions, allow search engines time to
re-index your site.In the Internet age, we’re looking for
instant results.However, it does take some time for all of your
search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article,
your search engine optimization efforts can generate positive returns.As
the world of search engines continue to evolve, it's important to
learn about the latest techniques and requirements for improving
search engine results.Continue to focus on SEO.If you do, you’ll
find yourself at the top of the rankings!
About the Author Michael Fleischner
is the founder and President of MarketingScoop.com. He has appeared
on major media including the TODAY Show, Bloomberg Radio, and more.
With more than 12 years of marketing experience, Michael has developed
major brands as well as a variety of businesses in need of leading
marketing programs. Visit http://www.MarketingScoop.com for further
details.
|
