Single Most Important Ingredient For Internet Marketing Success
The Single Most Important Ingredient For Internet Marketing
I’m sure you think I’m going to tell you it’s
your list...or maybe Big Gun JV partners, or something along those
lines. Yes, those are certainly valuable and can help you become
incredibly profitable. But that’s not even close to what I
am talking about.
The single most important ingredient in Internet Marketing success
is “focus”. Focus? “Whoa, John you’re nuts.”
Well, that may be, but focus is life or death in this game. Focus
is what separates the men from the boys, the women from the girls,
and the successes from the wannabe’s.
Internet Marketing often highlights the brilliant successes and
rarely speaks to the massive failure of 90+ percent of its business
owners. Most of those 90% are basically what I refer to as the churn
and burn crowd. Why? Because they don’t focus.
They buy the latest and greatest “thingamajig” or get
involved with the next “Super Fabulous Mega Pre-Launch”,
go at it for a couple of weeks, don’t see the massive riches
they were promised, and move onto the next great thing. Churn and
Although I will agree that the Internet is awash with garbage programs
that offer money for nothing; there are many good programs out there
as well. And yet people without focus get involved with quality
programs, fail, blame the product, and move onto the next one.
Now, I am not in any way taking shots at the focus impaired, because
I too am guilty of distractions. In fact, I am probably two steps
from ADHD. But I know that I will not win at this game if I do not
make a plan, follow the plan, and execute.
Here are some simple little strategies I use to stay on
track and keep focused –
1) I make a schedule using Outlook (use whatever calendar you want)
and follow it as much as possible. I set appointments and tasks
and all that happy jazz and if something comes up which takes precedent
over my previously scheduled to-do, I reschedule.
2) I turn off my email for certain periods of the day and shut
down my messenger programs. It’s brutal being shut off from
the outside world but when I have that stuff open I can get lost
for hours...“Oh, I better get back to this email” or
“Hey, Jerry’s IM’ing me”. Trust me, step
away...it works wonders.
3) This one is more for the visually oriented like me. I keep a
notepad next to my laptop and when I complete a task I scratch it
off. I know this isn’t very tech friendly in this day and
age, but seeing a to-do get scratched off gives me a feeling of
accomplishment and motivates me to move on to the next item.
4) When I start one of my to-do’s I do not move to another
until I finish; or until I run into a roadblock that forces me to
leave it as an open item. Some times things happen and you simply
can’t finish what you started at that very moment. But for
the lion share of the tasks where this isn’t the case, finish
what you start.
5) I limit myself to a certain number of purchases per month. I
love toys, gadgets, and new fangled programs that will blast this
and submit that...but when I get a new toy I have to go at it immediately,
figure it out, and play with it. It costs me hours when something
is cool. Those hours could likely be spent making money so it’s
best to keep this to a minimum and eliminate the distractions.
This is just a hint at some of the things you can do to keep from
getting distracted and staying focused. You have to stay with your
programs and see them through. You need to make a plan, implement
it, and stick to it. Eliminate your distractions. That kind of focus
and determination will allow you to succeed on the Internet in ways
you might not even have thought possible.
About the Author
John Hostler, aka the
Internet Renegade, has been marketing successfully both online and
off for 6 years. He released his widely anticipated book on the
subject of Internet Marketing on 02-01-06. To find out more about
John or his newest release check out http://www.internetrenegade.com