The
Golden Rule of Internet Marketing
The Golden Rule of Internet Marketing
So when people like that talk, I listen. And it's always interesting
to hear the views of people as to what it takes to become successful
online. Some say it's in having a nice-looking website, others in
getting to the top of the search engines, some even believe you
don't even need a website to be successful online.
I don't dispute any of these points because ultimately success
isn't built around a single variable; rather it comprises many parts
to make the whole that eventually lends itself to being successful.
But there will always be certain factors that play a larger role
than others in creating success. And in business, the bottom line
is being able to sell.
Why do people generally buy from someone? It's the age-old rule
that will probably always remain, people buy from people that they
like and trust.
And online, not being able to look a person eye to eye, sit them
down address their concerns and fears to help them down the buying
process, how do you do this?
Obviously having good salescopy helps, but not everyone will buy
straight off the bat from a stranger, someone they don't know, know
matter how good your salescopy.
Just because someone doesn't buy from you straight away, won't
mean that potentially they could become an excellent customer of
yours once they've gotten to know you and trust you.
So to establish that relationship, build that trust, get them to
know and like you, send them regular, valuable information, information
that will enable them to see that you're an expert, a real professional
in your field.
Whether it be via free reports, a regular newsletter, ezine, ecourse,
however you choose to do it, just make sure you get their e-mail
addresses and stay in touch with them by sending them information
that will add value and keep you fresh in their minds.
There is no truer saying in business than out of sight, "out
of mind." Capturing your visitors e-mail addresses by offering
them free, powerful information relating to your product will avoid
this from ever happening.
And if they don't buy from you straight away; with time, chances
are that they will. And then you’ll have yourself a loyal
customer for life. (Assuming you keep them well serviced of course.)
Not to mention the other key benefit that to market to an existing
list or subscriber base costs you literally nothing, so it’s
literally a win-win situation.
So if you're not building yourself a massive opt in list, you're
losing yourself massive amounts of potential revenue down the line.
And in online marketing, that has to be regarded as a cardinal sin.
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