Smart Internet Marketing Strategy: Targeting Niche Markets
A Smart Internet Marketing Strategy: Targeting Niche Markets
The World Wide Web has captivated my attention ever since I was
introduced to it by my mother (another WWW freak!). That was about
10 years ago and ever since that time, my interest about all the
different things that can be done through the internet has continued
For the last couple of years, I have been grappling with the idea
of making money online. Although I searched and found a lot of information,
but most of it was vague and did not give me any concrete answer
to the most important question: what to actually DO to make some
money on the internet.
During my quest of getting answers, I came across a very informative
video on the internet which gave me a lot of information about internet
marketing and gave me some pretty good food for thought. The video
talked about “Niche Markets”; what they are and why
they are important to any person who would like to make money on
the internet by selling a product or service. In fact, the concept
of Niche Markets is applicable to any business or service provider,
whether they operate on the internet or otherwise.
If you look it up in the dictionary, the word “Niche”
means “A situation or activity specially suited to a person's
interests, abilities, or nature”.
A “Niche Market” is a group of people with a common
interest or ability or nature, who would all be interested in a
common product or service. The common interest of these people can
be any thing ranging from a common hobby, a common problem, a common
cultural background, to any common desire they might have. Let me
explain this to you with a few examples:
1) A niche market of people who have a hobby of scrapbooking
2) A niche market of people who have common problem of lower backache
3) A niche market of people who are all Hispanics
4) A niche market of people who have a common desire of learning
People with common interests tend to cluster and you can easily
find pockets of such people online; in forums and groups or visiting
websites of their interest.
It is best to direct your marketing to select niche audiences for
maximum benefit to you and to them. It is always a waste of time,
effort and resources to market your product or service to a niche
audience which is not interested in what you are selling. For example,
if you try to sell scrapbooking materials to a niche audience who
wants to learn plumbing, you will not get any customers.
Granted that you will find a rare plumber who also likes to maintain
his scrapbook, but you will not make a profit! Similarly, marketing
a new and effective acne product to a group of people with lower
backache will only lead you to lose the money you spent on marketing
your innovative acne solution to them.
Niche Marketing is very cost effective and powerful; the world's
most successful businesses use this concept to maximize their profits.
Therefore, if you have a certain product or service that you want
to sell, concentrate your marketing efforts to the Niche Market
that it caters too. Conversely, if you do not have a specific product
in mind that you want to sell online, it is advisable that you seek
out large Niche Markets and then think about what they would be
interested in buying and then provide them with that particular
I wish you great achievements and prosperity in all your endeavors.
About the Author
Humaira Aslam. For a
spectacular FREE course for making profits online, visit http://www.internetprofitmentor.com.
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