Top 12 Web Site Marketing Strategies
Top 12 Web Site Marketing Strategies
If you don't create a successful strategy for marketing your web
site, you can't build a profitable online business. It's therefore
imperative to drive thousands of visitors to your web site, then
convert them to paying customers.
How do you accomplish this? Use several marketing strategies.
Don't put all your eggs into one basket by only employing one marketing
strategy. You could see evidence of this during the latest Google
update in which many commercial web sites which once had top rankings,
dropped out of existence, thus instantly losing sales.
By creating more than one strategy to market your web site, you
can soon see which one works the best by attracting the most visitors.
Market with consistency
Set up a clear daily, weekly, monthly and yearly marketing plan
for your web site and stick to it. It is the lifeblood of your business.
Test marketing
Continually test all your web site marketing strategies to see
which one works the best. Eliminate those that are not profitable.
12 successful marketing strategies:
Search engine optimization
Here are the locations where you should include your most important
keywords or keyword phrases:
1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag
2. Page content (visible) - Weave your best keywords throughout
the content of your pages. Focus on the first 250 words on your
page and only use one to three keyword phrases per page of content.
Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings)
as well as the hyperlinks in your site or and in outgoing links.
Search engines and directories
3. Google is currently the main search engine to get listed in.
If you get listed there, you will also get listed in AOL, Netscape,
and Yahoo and it's still free. This may change in the near future
as the competition heats up. Other free listings also include directories
such as ODP. Do a search on Google to seek out your niche directories
ie for sunglasses, look for sunglass directories.
Here are the other search engines to submit to:
http://www.searchenginewatch.com/links/article.php/2156221
4. Pay per click (PPC) search engines - if you wish to generate
traffic to your web site immediately, set up a Google Adwords or
Overture campaign.
http://payperclicksearchengines.com
Email Marketing
5. Create a newsletter - most folks don't buy from you immediately
but need to be contacted several times to put them in the buying
mood. Place a subscription box on every page of your web site. Send
out your newsletter every two weeks to keep in touch with your subscribers.
Be sure to include original content (not rehashed content) along
with new products you wish to introduce to them.
6. Email Course or tutorial - set up an autoresponder that will
deliver quality information over a period of seven days. This means
you have multiple chances of contacting your visitor and promote
your product or service at the same time.
7. Ezine Ads - create an ad for your product and find ezines that
cater to your target market. Write several ads and track them until
you find one that pulls well.
8. Signature file - include this all your online and offline correspondence.
Set up your email client so that it does this automatically each
time you send out an email. Include your name, who you are, what
your business is about, a way to subscribe to your newsletter, your
web site address and your email.
Link strategies
9. Write articles - ezine publishers are always looking for original
content. You can include a link back to your web site in your signature
file. If several ezine publishers (that may have thousands of subscribers)
publish your article, you can get hundreds of links pointing back
to your web site.
10. Reciprocal linking - get links from other sites that compliment
yours. ie if you just offer web design and someone else offers search
engine optimization you could exchange links with each other, thus
adding to the quality of each of your sites.
11. Forums - offer your help to other forum participants then leave
a link back to your site in your signature file. Popular forums
are spidered regularly by the search engines, thus giving your site
a link boost.
12. Offline marketing
Not all your customers are online. Market offline by including
your web site information on all stationary ie letterhead, and business
cards. Place ads in newspapers, trade publications, send out postcards,
fliers and get involved in local organizations such as the Chamber
of Commerce. You can even set up your own local club or be a guest
speaker for others.
Continuously evaluate, test and refine your web site marketing
strategies so that you can apply them to any product. These are
the keys to building a successful online business.
About the Author Herman
Drost is the author of the popular ebook: "101 Highly Effective
Strategies to Promote Your Web Site"
http://www.isitebuild.com/web-site-promotion You can read more
of his in-depth articles at:
http://www.isitebuild.com/articles
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