Why
you should NOT submit your site on Search Engines
Why you should NOT submit your site on Search Engines
Before to answer to this question we have to know what is the difference
between a search engine and directory. Here is a brief explanation.
Main difference between search engine and directory lay in the
way how websites get entered into their index. People submit their
sites to the directories, which are reviewed by human editors. Think
of the directories as collections of Internet sites organized by
subject. Search engines works by sending out a spider to fetch as
many documents as possible. Another program, called an indexer,
then reads these documents and creates an index based on the words
contained in each document.
Having this said, let’s see why you should not submit your
site to the Search Engines.
More than 90% of the search engines traffic comes from three major
search engines Google, Yahoo! and MSN.
You can see many ads on Internet which looks like this: “submit
your site on X00.000 search engines…”
Submitting your site on hundreds of thousands search engines wouldn’t
help and is simply not worth. Save your money as you would do when
you see ad’s like: “loose weight while you sleep”.
These three search engines provide results for many other search
engines, and if you are listed on these three search engines, your
site will be listed on many other search engines too.
Altavista for example show results from the Yahoo! index. Rankings
are not the same, because the algorithm is different but index is
the same. If your site is new and is listed on Yahoo but not on
Altavista, be patient and do nothing. Altavista will show your site
when they update their index from yahoo. AOL (America On Line) and
Netscape use Google index. They additionally receives and listings
from DMOZ. Examples are many.
So called “Meta” search engines like DogPile or Metacrawler
are showing results from Google and Yahoo among of others. These
search engines actually search the top search engines and show combined
results.
If your site is not new, there is a chance that search engines
spiders already find your site and index him. So before to do anything
check is your site already listed, even if you did not submit your
site on any search engine.
But what you should do if your site is just uploaded?
As we already explain search engines are equipped with spiders
which will find your site. All you need is to submit your site in
Directories, and search engines spiders will find your link and
your site will be indexed. But be sure to provide enough “food”
for the spiders. That is, submit your site in enough directories,
and you will make that process shorter.
While submission to the search engines is wasting of your time,
submission to the directories is not. You will benefit from submitting
your site in Directories, not only because search engines will find
your link there and index your site, but you will also increase
your link popularity. Search engines consider each link who is pointing
to your site as a one kind of vote and give him a “credit”
for each “vote”.
That’s why you should submit your site to as many directories
you can. However, don’t expect bulk traffic from the directories.
Even the biggest directories like Yahoo! or DMOZ are not able to
deliver load of traffics. From the other side, traffic delivered
though the directories is usually quality traffic, because these
people are browsing to find products or services that you offer.
Submitting your site more than once on search engines might slow
down indexing time. If you still want to submit your site on search
engines best is do that just once, and do that manually. Companies
who advertise that they will submit your site on X00.000 will not
do that manually, that is for sure. They use automated submission
software, even all major search engines say’s in their submission
guidelines that you should submit your site manually. And major
search engines are what you should care for only. You remember the
fact where the over 90% of traffic comes from?
Remember that only submitting your site to the search engines does
nothing to increase your ranking in most cases. If web site optimization
on your web site is not properly implemented or is not implemented
at all chances are small that your site will be on first few pages
with results. And having in mind that only about 7% of the people
look further then third page, top is the only place you want to
be.
How to calculate if the search engine optimization is worth to
invest in? Consider this: What is the annual worth of one customer
to you?" Is it 25 €, 250 €, or perhaps 2500 €?
How many customers you need to get the invested money back?
Optimization of your website might be one of your best investment
ever, if is planed and implemented right.
About the Author Zoran Makrevski - Search
Engine Optimization Services - SEO.Goto.gr
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