Articles Are Not The Route To High Search Engine Rankings
Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings
for your website (and who doesn't) you've probably been sold the
idea that writing and publishing your own articles will do it for
Here's why that's not entirely true.
Imagine the following scenario...
You write an article around a keyword or keyphrase you want to
rank well for.
You submit that article to all the article submission sites and
directories and ezines you can find.
Your article gets published in hundreds of places.
You now have hundreds of links pointing back to your main site...
But your own site never shows up in the top ten results for that
particular keyword or keyphrase.
Instead you find that there are lots of other sites carrying your
article that rank better than yours.
You've completely missed out on an excellent opportunity to get
high rankings for your keyword or keyphrase.
Even worse... you just handed your precious keyword-rich content
on a platter to possible competitors who happened to publish your
article on their website, and may have lost some of your most targeted
visitors and sales to them.
So where did you go wrong?
Your mistake lay in using your precious article - the keyword-rich
content you toiled for hours to write - for entirely the wrong purpose.
You failed to use the power of the medium of article publishing
to give your site an unbeatable advantage over others.
Here's how to use your articles the right way to boost your search
1. Publish Unique Content On Your Website
When you make an article available for reprint, the article, by
virtue of it being published on hundreds of other sites, now no
longer qualifies as unique content.
In the eyes of search engines, those pages with higher Pagerank
(and hence greater importance) than yours will now rank better than
you for the keywords your article is optimized for.
Instead of making your article the main course, use it as an appetizer
to direct search engines and readers to a UNIQUE, keyword-rich,
well-optimized report or white paper on your website, and you'll
see dramatically different results.
2. Use Your Article As Spider Bait
Think of your articles as simply the conduit that leads search
engines to your website.
Publishing your articles all over the web is like leaving scraps
for a puppy (a.k.a. the search engines) that follows them all the
way back to the kennel (a.k.a. your website) where it can feast
on the main course - your UNIQUE content.
3. Use Keyword-Rich Anchor Text In Your Resource Box
Use your main keyword or keyphrase in the anchor text of the article
resource box that contains a link pointing back to your unique content.
This will create hundreds of keyword-rich links pointing back to
the well-optimized report on your website, and give your pages a
powerful edge over other websites.
Often this factor alone is sufficient to take your website to the
top of the search results, especially with search engines like Google
The guidelines here include only a few of the steps you need to
take to get high rankings for the keywords of your choice.
To learn how to use your articles and unique content to get an
edge over your competitors and secure long-term, top rankings for
your website, check out the search engine optimization ebook, Number
One In Your Niche.
About the Author
Priya Shah is the author
of Number One In Your Niche http://www.NumberOneInYourNiche.com
and edits the newsletter Be a Whiz at eBiz! http://ebizwhiz-publishing.com