Do
You Know Your Website Rankings?
Do You Know Your Website Rankings?
Knowing where your site ranks in the leading Search Engines is critical.
If you can improve your rankings, more potential clients will find
your site. It's that simple. You need to find out if you’re
serious about attracting new customers. Search engines are responsible
for driving a huge amount of traffic. Knowing where your site ranks
in the leading Search Engines is critical. If you can improve your
rankings, more potential clients will find your site. It’s
that simple.
HOW TO CHECK YOUR POSITION IN THE SEARCH ENGINES
You could, if you had all the time in the world and enjoy building
Excel spreadsheets, check your site’s ranking in each Search
Engine—for every one of your significant keywords and phrases.
It’s not hard, it’s just incredibly tedious. And since
rankings change, you’ll need to repeat the process…again
and again to identify trends.
Fortunately, there are inexpensive, easy-to-use tools that eliminate
the drudgery. Once you set them up, you can get detailed and comprehensive
reports in just a few minutes. Which Search Engines to check? There
are thousands of them out there, but most small businesses need
to focus on just a handful: Google, MSN, Yahoo, Lycos and AOL.
INEXPENSIVE SOFTWARE and FREE TRIALS
The following companies offer web position software and free trials
or money-back guarantees. I’m not making any specific recommendations,
just providing sources for you to check out if you’re interested.
WebPosition Gold 2 [free to try; $149.00 to buy]
(http://www.webposition.com/)
WebPosition Gold offers 9 tools to help you monitor and boost your
rankings. It supports 85+ search engines and directories. Features
include: Submitter (to submit pages to search engines), Reporter
(to generate different management reports of your site's rankings)
and Scheduler (to automatically check your site's rankings).
Keyster [$149.95 with a 30 day money-back guarantee]
(http://www.keyster.net/)
Keyster automatically tracks your web site rankings on all the leading
search engines, helps you create keyword lists, and improve your
link popularity. It also offers a Market Share report generator
that estimates how many visitors you and your competitors are getting
each month from free search engine traffic.
Agent Web Ranking [free to try; $150.00 to buy]
(http://www.agentwebranking.com/)
Providing many of the same features as the other programs, Agentwebranking
claims to produce more reliable and accurate positioning reports
by emulating a manual search. They offer multi-lingual reports and
a global perspective.
WHAT DO THESE REPORTS ACTUALLY LOOK LIKE?
See a sample from our most recent report showing our rankings in
Google for our most important keywords: (http://www.resolvedigital.com/common/search_pos.html?Id=143)
THE BEST WAY TO FIND NEW CLIENTS
Make it easy for them to find you. If you’d rather not go
through the process of selecting, purchasing and setting up the
software, Resolve can provide all the necessary reports for you.
About the Author Barry Harrison and
Jim Grady are the co-authors of REDiTIPS. REDiTIPS is a free monthly
newsletter that offers simple techniques to market your Web site
and grow your business. We provide practical, low-cost ideas to
help you promote your small business and reach new potential customers.
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