Its
2AM, do you know where your website is
Its 2AM, do you know where your website is
You've selected the perfect website template. You’re finally
ready to show the world your professional website...but will anyone
be able to find it?
When I began my career as a webmaster 5 years ago, I assumed that
if I had a great looking website it would naturally bring visitors.
I found a great looking professional website template for the small
business I worked for, customized it...and waited.
To my surprise, no visitors appeared. I kept wondering what I had
done wrong? I used PPC ads and trusted feeds to bring the traffic
to my website but it seemed very expensive and didn’t yield
the results I expected.
I didn't quite understand why how those other non-paid listings
(for the same products I sold) were listed ahead of me. My desire
for an improved search engine ranking(or any search engine ranking)
drove me to find a solution.
I visited webmaster forums, read many newsletters and websites
and discovered a great little tool called Wordtracker. I learned
that if I had only used keywords that people "really"
searched for, I could build my whole website around them and the
visitors would come! I used Wordtracker, Overture, and Alta Vista
to come up with some suggestions.
To my surprise some of the words I thought people were searching
for, they weren't searching for at all. I quickly learned that it
wasn't realistic to target one word phrases like "baby"
or "toys" because they were way too broad and competitive.
I also found that people were searching for specific products I
sold. I quickly realized that the more words I used that were specific
to my business, the better chance I had of conversions (sales).
Once I was able to step outside the box and look at the real data
that was in front of me, I decided to revamp my professional website
template, include realistic, targeted keywords, develop original
content based on these keywords and re-release my website to the
world.
About 2 months after I did, I finally saw results. It worked! Search
engine directory submissions and solid link campaign were next.
I was so happy with the results that I decided to form my own website
to teach people just like me how they too can improve search engine
rankings with the right keyword search strategy.
I never realized how much a keyword search strategy could benefit
a website until I saw it for myself. Now, my professional website
template brings targeted traffic with conversions!
About the Author Cindy Kelly is the
developer of TheWebDecorators.com, offering search engine positioning
services such as keyword identification and free webmaster tips
to small businesses or individuals who want improved search engine
rankings for their websites but can’t afford to work with
SEO companies.
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