Build
Your Search Engine Optimization Around Your Content
Build Your Search Engine Optimization Around Your Content
In the early days of the Internet, web enthusiasts were enamored
with the technological marvels that the new age put before them.
It almost seemed as though the written content in web sites was
put in as an afterthought. Today however, users and developers alike
have rediscovered the importance of the written word. Content plays
a large role in keeping visitors on a web site. And search engines
and their spiders just love good quality, regularly updated content.
When a search engine spider indexes your web site it automatically
searches your meta tags and web site content for information. This
information is then cataloged and when people search using particular
terms that were included in your tags and content your site can
be found.
After a visitor has searched for, found, and entered your site,
clear easy to understand information helps them to move easily throughout
your site. Web sites can be confusing places but good clear copy
can make life so much easier for your guests. If the writing is
unclear and contradictory then the chances are that you will quickly
lose your visitor.
Web content writing requires skills that are different from traditional
writing skills. Your web content writer should be able to combine
writing, marketing and research skills. They should be able to understand
your market segment and how they should target this market. Keyword
analysis and density play an important role in content development.
Your writer should be able to help you integrate potential search
terms and keywords into your web site content. The challenge is
to produce readable and grammatically correct text while having
the desired level of keyword density.
When considering keyword density a good rule of thumb is four keyword
phrases per 250-300 words or for longer pages 8-10 times in 500
words. This equates to a keyword density of 1.6 – 2% per page.
So, how do you know if your written content is doing its job? Start
by looking at your web content in relation to your business, your
market, and your customers. Do you think your site works? Are you
getting visitors and are you keeping these visitors? Are you getting
the sales you want? Ask your friends and colleagues what they think
of your site. Look at some of your competitor’s sites. Is
their message clearer? Look at your search engine rankings and compare
it with the rankings of your competitors. If you have any doubts
about your content seek out a writer who is skilled at developing
content that has been optimized for the web. With their help you
can rediscover the power that your web site content plays on your
search engine rankings.
About the Author James Peggie is the
marketing analyst for Elixir Systems – a search engine optimization
company located in Scottsdale, Arizona.
Copyright (c) James Peggie www.elixirsystems.com
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