Budget Webmaster’s 6 Step Guide to Improving Existing Rankings
The Budget Webmaster’s 6 Step Guide to Improving
Existing Rankings in Google
You know the scenario. You get an occasional click from Google
for a certain keyword. You go to find out why you aren’t getting
more clicks, and you find out that you’re ranked in the 30's,
50's, or heaven forbid, the 300's. “Great”, you think,
“I finally get ranked for a good keyword and it’s a
If you got ranked for a keyword you wanted At All, the game’s
not over yet. If your site’s content is geared towards that
subject, you can get your ranking in search engines increased, at
no cost. How?
The first thing you want to do is find out how well you are ranked
for this keyword. For Google in particular, this used to be a difficult
chore. In the old days of 2003, you’d spend your valuable
time doing a search on your desired keyword, then a sub-search for
your site, and crawling through pages of listings to find out exactly
where you stood.
Now there is hope in the form of the following website. Direct
your browser to: (http://www.googlerankings.com/index.php)
You can use this site to find out what number you come up for in
the Google listings, which can be very powerful information if used
correctly. If you’re ranked in the top 1000, you have a shot
at raising your listing for that page by tweaking the page to be
a little more relevant.
So, secondly, you have to know how good a shot you have at getting
a better listing. Go to: (http://www.searchguild.com/difficulty/)
I posted a tip about this a month ago, and it’s also in the
free optimization Guide I released the week of March 7th. It tells
you how hard it is to rank well for certain keywords in Google.
You’ll need a free Google API key to use it.
Now that you know your chances, the third piece of information
you need to know is how much traffic you can expect. Digital Point
has a free tool that gives an approximation of how many hits per
day a good ranking gets. Access it here: (http://www.digitalpoint.com/tools/suggestion/)
Okay, let’s say everything checks out so far. You rank in
the top 1000. The term you want won’t be that hard to get,
and will get you enough traffic per month to justify your efforts.
Our fifth step is to take the term you chose and optimize your
This site does periodic reports on the search engines, and their
February report gives their analysis of what the best ranking pages
in Google have in common. And as a free bonus, it will also tell
you what Yahoo wants. Follow the following link for details - (http://www.gorank.com)
Now that you know what to shoot for, you need to know how the page
you want will measure up- you need to calculate your keyword density.
You can also do the sixth step at gorank.com - it has a free tool
that will calculate it for you. Prepare your page with that in mind,
re-upload, and you’re almost done.
Great, you’re all set. Now you should submit your site to
Wrong. Absolutely not. If you can help it, you should never, ever
submit any page of your site to Google. Let it find you. HOW it
finds you can affect your page rank. I don’t mean that there
is a standard penalty for submitting. There’s been speculation
on that for a while but I have yet to prove it matters.
What I DO know from personal experience and testing on my member’s
sites, is that getting the Googlebot search engine spider to happen
upon your site shaves up to 6 weeks off the standard time it takes
for indexing. You can show up in Google in as little as 4 days.
Which site links to you can also affect your Google Page Rank.
While this is not as important as it once was, it still carries
significant weight– my site didn’t start getting spidered
on a daily basis until my Page Rank increased to 5.
So even if the spider comes to your site on a Monthly basis, you’re
better off waiting for the spider to come back by. That’s
the seventh step, let your page be re-discovered with it’s
great new changes.
And yes, there’s an even faster, better way to get Google.com’s
search engine spider to re-index that page, but that’s another
article, isn’t it?
About the Author
Tinu is a free traffic
FANATIC. She has been offered treatment for this condition but says
it just saves her too much money! Subscribe to Free Traffic Secrets
to find out how to get the Googlebot spider sooner at firstname.lastname@example.org
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