ranking with an internet marketing specialist
Website ranking with an internet marketing specialist
On the internet, competition is stronger than ever. There was a
time where paying a few bucks to get in Yahoo was enough to generate
substantial traffic but marketing websites on the internet got much
more complex since.
Google is now a major player in the search engine industry and
any serious internet marketing specialist and seo expert knows how
important it is to get a good website ranking in that popular search
engine. Understanding Google's algorythm along with having good
html and writing skills can often make the difference between being
an amateur or a good internet marketing specialist.
Although, many other aspects that we will cover here should be
taken into consideration when comes the time to find the right internet
marketing specialist for your website.
To start with, you need to define your goals. Are you planning
on building a new website or improving an existing one? To get straight
to the point, it is a known fact that an internet marketing specialist
will have much more to work with if building a new website than
if only improving the search engine ranking of an old one.
Look at it as if it was a house. Wouldn't it be better if you had
a strong foundation? In other words, you can expect better results
from your internet marketing specialist when building a new website
from scratch. In the other hand, it will also cost you more.
Of course, you want to know if the investment would be worth it.
The truth is that it depends on the products and services you are
offering and any serious internet marketing specialist should be
able to give you a clear and realistic portrait of the situation.Try
avoiding those internet marketing companies offering guaranteed
website ranking cause that could be tricky.
Unless the guaranty includes keywords of your choice, which would
be very surprising, you could end up with keywords such as "upper
ny marketing firm" ranking on the first page of Google's results
but who would really search for that exact term? You could also
rank well with a decent keyword such as "marketing techniques"
and get some traffic from it but sincerely, would you get customers
this way or a bunch of students and people trying to learn about
As mentioned, it is important to first define your goals and evaluate
the potential of your website. A good internet marketing specialist
should be able to help you go through this process and elaborate
a solid strategy. He is the expert, your consultant.
This is why you are investing in him. Although, some companies
will offer keyword analysis services as a seperate service. There
is nothing wrong with this practice and it can actually give you
more flexibility in the development of your website. Not having
the service at all would be something to worry about!
After elaborating a strategy, your internet marketing specialist
will get into the development process. Can he actually build a nice
looking website or will he just put a bunch of keywords together
along with some html code in order to improve your website ranking?
This is an important thing to know before hiring an internet marketing
specialist since many of them calling themselves seo (search engine
optimizer) don't have any design skills. In addition to your internet
marketing specialist, would you also need to hire a web developper
and add this to your bill?
Those are just some basic things you need to know before hiring
an internet marketing specialist. After optimizing your website
for search engines, many other actions can be taken. Can your internet
marketing specialist perform those for you?
Developping partnerships and content pages, submitting your url
to search engines and directories, trading links, writing articles
and advertising on the internet are all among other marketing actions
that would help improve your online presence and website ranking.
It's now up to you to find an internet marketing specialist that
could work within your budget!
About the Author
Frank Levert is a graphic/web
designer, multimedia artist, copywriter and marketing professional
with over 10 years and is now the owner of Netmar Solutions, a company
offering a whole spectrum of internet and marketing services for
small and medium size businesses.