newer sites, Web Marketing depends on "titles" & "links"!
For newer sites, Web Marketing depends on "titles"
We all start out the same. Some have budgets, some don't. The one
true factor out there is that we all want to expose our business.
For 99% of us, starting out in the world of web marketing means
a few things:
- A huge learning curve
- Endless nights working
- Trial & Error
- Learning the ropes
Compared to older more established sites out there, a brand new
site without a network of well established web sites to back it
up will need to depend on good quality links pointing to it. This
will commence the search engine ranking strategy.
See most "grand father" sites out there have already
gone through the trials and tribulations of getting recognized.
Since this is true, they don't always have to depend on the "Title"
of the link pointing to their site, nor do they have to depend on
the "Title" tag within their site.
Most older sites get ranked for search terms that don't even show
up on their listing, this is because search engines already know
the content is there and is good.
For a newer web site, great search engine rankings rely on those
"Titles". This helps search engines to better determine
the content of the site.
For Example: "Joe" has a site about "Web Marketing".
Joe knows that he needs to get his link on other quality sites and
he also wants to get a good ranking for "Web Marketing".
So Joe creates a link exchange program on his site and submits his
link titled "Web Marketing" to as many content related
web sites as he can.
Joe also knows that if search engines find his link on other sites
and it's called "Web Marketing", his site had better be
about "Web Marketing"! So Joe adds "Web Marketing
Services & Tips" as the title of his main page. He also
adds specific content to match it.
Now here's the [kicker]. Let's say Joe has been doing this for
2 years now, 9 times out of 10, if Joe's web site is still promoting
content about "Web Marketing", he probably doesn't have
to add "Web Marketing" to his main title anymore. He can
now add it further down within another link on his site.
So the moral is???
If your site is new, you'll need to depend on the "Titles"
of many things to get your rankings up for something specific. If
you're site is more mature and has been established, you can work
on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles"
the same for new sites and mix it up for older sites!
I hope you enjoyed the article!
Martin Lemieux - President. Smartads
- Affordable Web Solutions
http://www.smartads.info & http://www.smartads.ca. Powerful
Free Web Marketing Tools
http://www.thewebclinic.com. For more of Martin's articles go here: