Search Engine Marketing
Search Engine Marketing is one of the most important ways of marketing
your business and getting noticed. Most of the people start with
search engines and if you are not listed and ranked higher on the
most popular ones, then the chances are you would never be even
It is just like having a great restaurant with great menus, but
no readers. Where would it take you? Probably "no where"!
Search engine optimization and positioning should always be the
first and foremost chief concern of any Internet marketing strategy.
You should search extensively for information, guidelines, and
tips to help webmaster achieve good rankings on search engines.
You can search for the latest online tools on the Internet itself
to facilitate the implementation of your search engine strategies
Do everybody know that a website is all about content and product?
Yes, they do. Marketing on the Internet through search engine is
done through the content you place on your website. Content is like
a fire to those flies (i.e. readers here). So when you create your
website and decorate it with content, you should keep the few things
You have all the important meta-tags listed in your HTML document
and you should also be using the right keywords, descriptions and
title for your pages. Beside these, you should also put cool scripts
and graphics to make your website stand out in the ocean of information
and make it look attractive. Marketing through search engine can
broadly be classified under below mentioned heads.
Submission at Main Search Engine
You must first possess a ready website with all the meta-tags in
place and ready to be submitted to key search engines. The major
search engines where you can submit your website, are listed hereunder:
AllTheWeb.com (FAST Search)
MSN Searchv Direct Hit
Search Engine Ranking
More than 85% of the people get to know about other sites through
the search engines. According to a survey by 'Forrester Research',
57% Internet users considered search engines the best way to get
on to a website. Email scored the second place by securing 38% of
the users; external links third with 35%, and 28% opted for "word
Just don't get relaxed here! A mere submission of your site to
the search engines is not enough. Unless your site appears in the
top 25 of the major search engines, there is hardly any point in
taking pain and submitting your beloved site.
According to the April 2000 issue of 'Target Marketing Magazine',
the success rate of different mediums is as follows:
Search Engines 46%
Random Surfing 20%
Magazine ads 4.4%
By accident 2.1%
TV spots 1.4%
Targeted email 1.2%
Banner ads 1%
Ergo, you would be loosing thousands of potential customers and
register millions of dollars in lost profits, unless your web site
secures the top position in search engines. The search engines are
the most important source of traffic for your web site. Ignoring
them would be foolish.
Search Engine Optimization
Link popularity is the most important ranking factor to consider
for the search engine if you are trying to improve your position.
The best way to enhance your link popularity is by exchanging reciprocal
links with other webmasters. The topic being very vast needs a separate
section in order to get explained appropriately.
So keep all these in mind and put your best foot forward to help
your website reach places and get noticed by classes and masses.
About the Author
Scott F. Geld is the
Director of Marketing for MarketingBlaster.com, a company providing
targeted traffic and leads: (http://www.MarketingBlaster.com)