Keyword
Research - Find Your Niche Market
Keyword Research - Find Your Niche Market
Your web site has to target the right keywords for people to find
it on the search engines. How will you find these keywords?
Its true!
"Don't try to create search engine traffic. Stand in front
of the lane where traffic is."
When you are thinking of creating a new product or developing a
website, you should first find out what is it that people are looking
for.
Two things are very important for you to succeed.
The product or site should relate to something you love. You can
create a successful site on horses only if you love horses.
You have to locate what topic related to your subject is in heavy
demand. Is it care and upkeep of horses or horse racing?
If you do not identify a niche market and become an expert in that
subject, you will have a tough time succeeding in your venture.
Now, its easier than ever!
Locating your niche area has become easier than ever. There are
several tools that help you to locate variations of your basic theme
and then report the demand, supply and profitability of these keywords,
based on the search engine traffic.
Demand
The amount of search engine traffic your selected keyword is having.
The more, the better. This will differ from search engine to search
engine.
Supply
The number of sites that come up when someone searches for the
term. Obviously, the fewer, the better.
This is your competition. You will have to get a good rank in these
search engine result pages (SERP). You have a greater chance of
getting a good rank and possibly hits to your sites when there is
lower competition.
Potential
The potential of the keyword you are targeting is the ratio of
the demand vs. the supply. If the demand goes up, potential goes
up; if the supply goes up, potential goes down.
However, there is a twist here.
Which is a better keyword? One with demand and supply of 100 each
or one with demand and supply of 1000 each. Naturally the later.
So what we do is - to build this factor in our calculations, we
put
potential = (demand x demand) / supply
This reports the potential of the second keyword as being higher
- which it is.
You must note here that the actual figure for potential is not
important. Its main use is to rank the keywords we are planning
to target and identify, which are the ones we will go for first.
About the Author Arun Agrawal is a Search
Engine Optimization consultant and offers Top-10 ranking on Google
with money back guarantee. Visit http://www.SEOtop10.com to get
in the first page listing without reading another ebook!
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