To Research Keywords For Search Engine Marketing
How To Research Keywords For Search Engine Marketing
The core element of any type of marketing utilizing the search
engines is the keyword. Why is it so important? In terms of general
marketing principles keyword search is equivalent to targeting a
niche. It can help you focus your advertisements on certain key
areas that will already have an interest in what you are offering.
Targeting proper keywords or key phrases, groups of 2 to 5 keywords,
is the way to market successfully with pay-per-click search engines
and obtain high ranking in search engine indexes.
It is a rather arduous task, but one that can yield massive returns
in ranking, traffic, and sales if done correctly.
So where do I start?
Many free resources exist to research which keywords you should
target. The two deciding factors are the number of searches performed
on a particular keyword or key phrase, and the number of sites currently
targeted these. Its nothing more than supply and demand.
The premiere pay-per-click search engine who previously supplied
search results to several major search engines, is now on its own.
The free search tool can be found at: http://inventory.overture.com/d/searchinventory/suggestion/
. Search results are displayed only for the previous month. This
should be sufficient. The internet changes so quickly that what
happended 6 months ago is not of much importance. What makes Overture's
tool king in my view is that it provides hard numbers on how much
a phrase was searched, allowing you to directly compare with the
number of sites targeting each phrase.
Google has their own keyword suggestion tool. If you have an Adwords
account then you are already familiar with this resource. Check
it out at https://adwords.google.com/select/main?cmd=KeywordSandbox
. This tool also provides related keyword information. It provides
synonyms that might be used to target areas relatively untouched
This PPC engine is steadily gaining in popularity. I have used
it in the past to build my subscriber base and saw modest results.
To use their keyword tool simply create a free account and log on.
Then click on "Edit Bids" and go to "Keyword Suggestions".
This search engine provides related search results and keyword
suggestion in the results returned to the searcher. It can open
up new avenues of keywords and phrases not thought about before.
This resource can be found at http:/ eoma.com/ .
Web Host Statistics
Unless your site is free, i.e. a free several page site through
your ISP, you will most probably have . Have a look. My service
is through StartLogic. The statistics are compiled through
AWStats, which by the way is a free program for analyzing web site
access. When I log into the server, I can view the statistics using
AWStats. It also shows me which keywords and key
phrases people are using to find my site. One great advantage I
have found with this method is that you can come up with keyword
ideas that you would have never thought about. Because people are
finding you with these keywords the search engines must have you
Online Dictionary and Thesaurus
Well, you may have wanted to stay away from them in school, but,
crack them open. These can provide you with additional ideas to
then use in Overture, 7Search, etc..
This service is packed with many rich features to assist in keyword
research. It starts at $6US per day. For $225US annually you are
free to use it as much as needed. There is also a free version which
does not have many of the extended features. I however recommend
starting with this version. It will give you a taste of how it works.
Use this resource to investigate how much traffic a site is receiving.
You cannot research individual keywords and key phrases.
As a final note put the required time into researching keywords
and key phrases prior to submitting your site or starting a PPC
campaign. Otherwise you are feeling around in the dark trying to
find your niche. It is time expensive, but not so for your wallet.
This fares well for online home businesses where time is usually
not a concern.
For more information on keyword research I suggest checking out
ClickZ.com. They offer a lot of advice on search engine marketing.
About the Author
Dan J. Fry is an independent
researcher and owner of e-Kinetic.com, a site devoted to providing
resources for small budget home businesses. Subscribe to his free
E-Zine on home business resources at mailto:e-kinetic@GetResponse.com
or by visiting his Home Business Resources and Tips site. He can
be reached at mailto:email@example.com .