Google
AdWords Tips & Tricks
Google AdWords Tips & Tricks
Synopsis: Google Ad Words are a wonderful and cost effective way
to advertise has great flexibility on the part of the advertiser,
he/she can make it running in minutes and can change ads whenever
feels doing it after tracking the response of the visitors and the
conversion rate.
However testing keywords and ads to improve the conversion rate
is a never ending process and one has to be very selective and alert
in choosing the right keywords. You can be running an ad campaign
at Google in minutes! Well to make your ad word campaign successful
and worth spending I present some keen facts and suggestions to
be considered while developing ad word advertisements.
Always be very specific: You should be very specific while choosing
your keywords in the ads because being general in advertisements
will bring traffic to your site but not many actual buyers in other
words the conversion rate will be very less or your return on investment
will be less.
Use square brackets: Use square brackets [ ] around your keywords
that you want to target the most because by doing this your ads
will be shown only when searches are made that match your keywords
or phrases bracketed exactly. For example : [search engine optimization],
[SEO Masters]
Now in this case the ad will be displayed only if searches are
made of exact words "search engine optimization" or "seo
pages" and you will get only the desired traffic to your site.
Link to exact pages: Always link to correct pages for example if
you are advertising a particular product then link to the page in
particular that is selling that product and not to the site's homepage.
User will never like much browsing and will ultimately leave for
your competitor if isn't able to find the desired information. So
link to particular pages.
Offer immediate benefits: Offer the benefits that your product
will give the consumer because many times users are looking for
those benefits and will be induced to your site. For example learn
free, earn at home, become an expert, lose weight etc. Try to include
such benefits in the ads and see the results soar.
Make multiple ads: Always make two or more copies of ads as you
might not know what might click up, constantly monitor your ads
and see which one is gaining pace and remove or change the lesser
responsive ad. This is an ever going process to reach the maximum
potential customers and will go on and on.
Record the ROI: Record the return on investment of each ad to keep
your expenses in your pre decided budget and update or change low
ROT ads simultaneously. ROI is the base for which you are planning
ads and it should not be under looked. Google offers the stats free
for the ad words, hence you can use it and calculate the ROI and
act accordingly.
Use provoking words: Use provoking words that instantiate action
of the user like free, free shipping, special offer, limited time
offer, tips, tricks etc. These types of words actually attract the
users but make sure that the words are specific to your business
otherwise they can be removed by Google.
Include Price Quotes: A wise and proven selling technique is to
give a hot price and that's what works in ad words too. If you are
featuring a particular product on your site then you must mention
its price in your ad and I assure that you will get much targeted
customers to your site. This will benefit the other way too that
is some free finders will be kept away from your ad and you can
save another valuable click which in return meet your budget limits.
Your main target is potential customers and not everybody and this
way you can head towards your goal.
Avoid double meaning words: There are words and phrases that mean
completely different things depending on the target audience you're
trying to reach. These words should be avoided. Be sure and examine
your keyword list for any words that could take on a different meaning
than what makes sense for your business. The best way to figure
this out on your own is to simply do searches at the major search
engines for each of your keywords, and see who else is in the result
set with you. Then end up finally selecting the keywords that fit
your purpose and relevance for the campaign.
Your goal to use Ad Words is to increase ROI, not to increase your
traffic. It's more valuable to you, as an advertiser to receive
only 10 new visitors in a month if they're all qualified and likely
buyers, than it is to pay for 1,000 visitors a month that found
you by mistake. You can achieve it by targeting at the right audience
and selective very specific keywords and constant monitoring.
Good Luck! Contact me if you need to learn or know more about SEO
[Search Engine Optimization], SEP [Search Engine Promotion], SEM
[Search Engine Marketing], PPC [Pay Per Click] Search Engines, Link
Building, Google Page Rank, Alexa Page Rank, Reciprocal Links etc.
About the Author Nakul Goyal is a Master
of Sciences in Information Technology from Panjab University, Chandigarh
and a Bachelor of Computer Applications from Punjab Technical University,
Jalandhar, India. http://www.nakulgoyal.com
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