your online business can generate loads of free traffic from articles
The biggest challenge facing any online business today is how to
generate enough traffic and leads for the business to succeed.
By the time the online business owner is through with paying to
establish their new business, there is hardly any cash left for
the most important task that has to be undertaken by every brand
new enterprise, which is advertising to generate leads and ultimately
badly needed customers and clients for the new online business to
It gets worse because many people, who launch online businesses
like joining lucrative affiliate programs, do so without spending
any money and also expect to succeed without ever having to reach
for their wallets.
And even if the online business entrepreneur were to have a generous
advertising budget for their brand new online business, most of
the initial efforts would mostly end up being a waste. This is because
in most cases the entrepreneur will not know enough about the business
at this stage.
The answer to both situations is posting free articles all over
the net with a well written resource box that has all the information
to help lead loads of traffic to your site.
Posting articles has taught me a lot about what works and what
does not work. I must admit that it continues to be both an entertaining
as well as a highly profitable experience for me. And it can be
for any online business entrepreneur. All it requires is that you
ensure that you install a meter on your web site or blog to carefully
track the traffic that you are attracting with your articles.
Then you must really be prepared to test and test and test again.
Even when you start to experience some minor successes with your
articles, that is in fact the time you should increase the number
of tests you are carrying out with your free articles marketing
Tests teach you a lot and with each new test you introduce, you
learn something new and valuable that you can use to improve your
business even more.
And what is more, when you have found a way to build up your opt-in
email list as you go along (this can easily be done by offering
some valuable information or e-course available only via email)
you will actually be growing your client data base. Growing the
list of your prospects and clients whom you can email regular updates
to later is extremely important.
It is important to ensure that your articles are both interesting
and useful to your target market. Avoid any sales letter-approach
here. In fact the more you sound like an expert genuinely out to
help, the more successful your articles marketing campaign will
You can of course find loads of valuable information on how to
write articles (even if you are not a writer) and where to post
them at my blog. See the resource box of this article for the address.
About the Author
Christopher Kyalo is
a writer/marketing expert who has made money online only by posting
free articles. http://www.big-online-story.blogspot.com