Advanced Google Operators
Google has a list of advanced operators popular among the SEO community.
However, most web site owners are not aware of these, so I will
take the time to explain what they are and how they work.
These operators are used as part of your search, requesting certain
information from the search engine:
This one is popular. [ LINK: ]. Using this along with you domain
name will show you who is linked to you. Typing “link:http://www.mysite.com”
in the Google search bar will return links pointing to your site.
This will show you who is linking to you. Do not place a space between
link and the address, and be sure to add http:// to your domain
name. Results may not show otherwise.
Another great operator is [ INURL: ]. This will restrict your search
to one site only. Typing “inurl:www.mr-seo.com Joe Balestrino”
will return results for Joe Balestrino only on www.mr-seo.com This
is great if you are looking for a specific phrase on a site.
The [ INTITLE: ] operator will return web sites that have the requested
keyword or phrase in their title tag. For example, “intitle:
keyword”. If you have several keywords, you could enter “allintitle:
keyword phrases”. This will search for all listed keywords
in the title.
Another useful operator is [ CACHE: ]. If you enter “cache:www.mysite.com
book” you will see the web page with the word book highlighted.
You can also just type “cache:www.mysite.com”. This
will just show you how the site looked when it was last cached –
good if you want to see at what point your site was last indexed.
To learn about other Google operators, visit http://www.google.com/help/operators.html.
Some operators work on other search engines as well, so try them
out. Memorize these operators to help speed up -- and narrow down
– your every day searches. But more importantly, use them
to keep track of your SEO efforts as well as your competitors.
About the Author
For more information
on SEO visit http://mr-seo.blogspot.com. For Joe's Affordable SEO
service visit his site at http://www.mr-seo.com. Joe is also a merger-partner
of Web Presence, a full-service web design firm exclusively serving
small businesses nationwide. Visit his web site at: http://www.jnb-design.com.