7 Search
Engine Resources You Should Be Using Now
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search
engines if his/her site is making money, and the answer is almost
always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing"
who employed only one of these strategies, and it made him over
$1 million dollars.
The fact is, search engines can get you an enormous amount of traffic,
and it's traffic to your sites that's free. However, in order to
ethically and effectively market in the search engines, you need
to use strategies that actually work.
Below are three different ways to effectively, and ethically, raise
your rankings in the search engines. I've included seven different
resources that you can use that will help you implement these strategies,
and do it quickly and easily so that you can begin to see an increase
in your traffic almost immediately.
1. Optimize your site. To make sure that you are
properly targeting your market, you need to make sure that you are
marketing using the right keywords. This means optimizing your site
to make sure that the keywords you have on your site are the keywords
that your site is actually optimized for.
There are two tools that you can use to help you with search engine
optimization:
a. Search Engine Optimization Fast Start Ebook - http://www.seoresearchlabs.com/seo-book.php
- will teach you simple and effective techniques for optimmizing
your site. This ebook is now in its 4th edition, is completely up
to date, and is one of the best ebooks I've seen on search engine
optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search.html - This
is a complete search engine optimization suite that offers 10 different
tools to help you optimize your site for the search engines. It
offers the most comprehensive, and step by step, set of instructions
I've ever seen with any software package. According to the instructions,
you can get started in one hour. The free version of this software
will work for most, and it also includes a $97 search engine optimization
course as part of the package.
2. Develop a linking strategy. One factor that
influences how well you are ranked in the search engines is linking.
The more inbound links that you have pointing to your site, the
higher you will be ranked in the search engines.
For each link that you have pointing back to you, that's another
opportunity for your potential customer to find you. With credibility
being such a big problem on the internet, to have someone recommend
you increases your chance of making the sale.
To help you develop an effective strategy, I recommend that you
read "Linking Matters" - http://www.linkingmatters.com/.
This ebook shows you how to develop an effective linking strategy
for your site, and do it very quickly.
3. Develop a content strategy. The truth is, "Content
is King". Most people online are looking for information. The
more information that you provide for your customers, and the more
valuable it is, the more likely you will make the sale.
Below are three different ways to develop content for your site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you. b. Provides
valuable content to your potential customers. c. Builds a relationship
between you and your potential customers. d. Creates a viral marketing
strategy for your site. e. Builds a linking strategy for you every
time a webmaster publishes one of your articles.
No other strategy that I have employed has brought me more business
than this one.
To find sites that accept articles, go here: http://www.jogena.com.
This is one of the sites that I use because it's one of the oldest,
and most reputable sites online for finding information on ezines.
Unfortunately, there's no search, but everything is done by category,
and the information is comprehensive, so you will locate rather
quickly what you are looking for.
However, if the thought of writing your own content gives you nightmares,
there's a way around this.
You can use public domain information. Public domain information
is information that is free to use because it's in the public arena,
or the copyright has expired.
To help you easily locate this information, I recommend that you
download the public domain toolbar. You can get it at the Public
Domain Forum - http://www.publicdomainforum.com/forum. You have
to register for an account to get the toolbar, but both the forum
account and the toolbar are free. The toolbar is a very comprehensive
resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly
content on your topic of interest. Combine this with an RSS feed,
which the search engines love, and you have a winning strategy.
Not only will it help you build content for the search engines,
but it can also help you raise your traffic and sales.
Here is a comprehensive ecourse that you can take that will drastically
reduce your learning curve, as well as provide you with the resources
you need to implement this strategy.
http://ebizwhiz-publishing.com/blogging-course.htm
Finally, to keep abreast of what's happening with search engines,
you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com.
This site offers tons of resources, news, and a newsletter on search
engine optimization.
Apply one, or all, of these search engine resources to your search
engine strategy, and you can expect a major increase in your traffic
and sales to your site.
About the Author You can get Jinger's
best free internet marketing and small business resources, including
free software, ebooks, newsletters, and more when you visit her
blog at http://www.askjinger.com
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