The
7 Habits of a Successful Web-Marketing Plan
The 7 Habits of a Successful Web-Marketing Plan
What is web-marketing? Why does your business need it?
The best web site and the best web-marketing strategy will not
reap the highest possible results, if they are not tightly integrated.
Not only do you need a well-designed web site with relevant content
and user-friendly navigation, but your site needs to be found by
your target audience (prospect customers).
A well-thought web marketing strategy drives traffic to your site
through search engines, and other methods. Search engine strategy
helps in getting the highest visibility in the search engine ranking,
then helps pull the visitors to your web site if your listing is
relevant to their initial query. After that, your web site or web
page needs to communicate and be relevant in a targeted fashion
to what your visitors had in mind when they clicked on your listing
or search result.
How does a web site communicate relevancy and targeting? Here are
7 habits a well-thought web-marketing plan needs to include to increase
its efficiency.
Habit #1: Keyword strategy
Keyword research must be done to find out what people are actually
typing into the search engines. Of course, it will be important
to analyze the competition and your current keywords on an ongoing-basis.
The really important number is the amount of traffic each keyword
generates.
Since search engine algorithms and methods are bound to change
and are diverse, it is important to revisit your keyword strategy
on a regular basis.
Habit #2: Targeted pages to channels or main audience constituencies
The key is to know your audience and address what they are looking
for, rather than presenting what your business can offer.
Rather than sending all visitors to your home page and then letting
them wander through your web pages, hoping that they will find what
they were initially looking for, why not point them in the correct
direction and offer them the content they were initially looking
for by doing this search query?
Habit #3: Integrating keyword strategy and web content
Also, it is important to point out that keywords need to be re-used
in the content itself of the page, and this is done by striking
a careful balance between selling to prospect customers, optimizing
for search engines, and making the text interesting and useful to
your visitors.
Because search engines want repeat customers, they try to return
relevant results, so this content cannot be artificially crafted
for the purpose of search engine ranking only ; but rather, one
must take into consideration the importance of contextual relevancy
and content usability.
Habit #4: A call to action
The web page needs to have a call to action, and you need to have
some ROI measurement in place to establish the success of your search
engine marketing strategy (whether it is paid or unpaid search engine
keywords).
Habit #5: Content creation and freshness
Your site needs to grow its content to increase its search marketability,
relevancy and ranking.
Indeed, the more fresh content your site has, the more likely it
will come up in search results, and the more your audience will
come back to your web site.
Habit #6: Integrating your online and offline marketing
campaigns
Think about ways of reinforcing the conversion of new prospective
leads to consumers.
This can be done through reminders via emails, brochures, coupons,
seminars, newsletters, etc.
Habit #7: Link Campaign
You need to get relevant sites to link to your web site. Partner
with sites that have good relevant content related to your business
and that are the authority or are popular in your field.
These 7 habits will help in increasing the success of your online
presence. It is important to ensure you have the right resources
committed to your web site and allocate the appropriate budget to
maintaining and promoting it.
Don’t just build your web site and wait!
About the Author Valerie Prigent is
the Web Marketing Coach at MyPrivateCoach. She has successfully
helped start-ups, non-profit organizations and Fortune 500 companies
with their online sales and marketing. She has worked with Google
and Overture and learned the insider secrets on how to become successful
online. She can be contacted at info@myprivatecoach.com.
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