Publisher Network - The Next AdSense?
Yahoo announced that their Publisher Network, formerly available
in the US for large websites, will be extended to small and medium-sized
As stated by Yahoo representatives, this will allow the whole publishing
community to take advantage of Yahoo's products and services through
what they have described as an "easy-to-use self-serve platform".
Although it will initially be available only in the US, expansion
is expected through use and projected increase in popularity.
What Yahoo will offer is very similar to Google's AdSense to start
with: Content Match (tm). This will allow publishers to place content-relevant
listings on their sites and receive a part of the revenues that
However, that's not all Yahoo has to offer. In the near future,
additional features will be added "to enhance the visitor's
In an interview with Will Johnson, general manager of the Yahoo!
Publisher Network self-serve offering, what makes the Yahoo! Publisher
Network different from Google AdSense is:
- Additional controls for publishers,
- Providing superior customer service
- Focusing on the development of a high quality network
In the longer term, they plan to differentiate by providing integration
with other great Yahoo! content and services. This includes web
search, RSS ads, shopping, travel, and in the longer run, music
The main idea, as with AdSense, is to offer publisher's with a
means of generating additional revenue, as well as engaging their
According to Yahoo!, the Yahoo! Publisher Network platform enables
you to "generate additional revenue from your site, take advantage
of Yahoo! Publisher tools, services and programs and help shape
what Yahoo! offers the publishing community."
The Yahoo! Publisher Network website is at:
You can apply for the beta program here:
About the Author
John Tulus is Marketing
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