Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for
all entrepreneurs world wide. Whether your have a small business
or a large business, buying a search engine placement is definitely
the way to go.
Why fight a never ending battle against some of the worlds best
webmasters who have years of experience and are deticated to search
engine placement 24 hours a day, 7 days a week?
Don't fight the battle, win the battle by utilizing pay per click
search engine marketing!
1st Thing 1st: Testing Your Market Place...
If you've never attempted a pay per click campaign, a good idea
is to start with a small budget in order to test your market place.
The key is to find what your potential customers are searching
for. There's no better place to test that out by going to Google.
Google allows you to pay for a small ad off to the right within
a small green box.
Huh? If you've never seen these small ads within Google, go to:
If you type in "web design" in google's search engine,
you will no doubt get the regular results on the left, as well as
a list of small ads off to the right within small green boxes.
Underneath the small green boxes, you will see a link that says;
"Place your ad here". Another route is by going here:
Please do yourself a favor and deticate yourself to a small ad
within Google in order to learn the ropes and utilize an inexpensive
way to some fabulous research information.
You'll want to determine how much you are willing to pay for 1
month. It could be as low as $20, but I recommend starting out with
$50.00 to start your 1st campaign.
Try coming up with an ad that's catchy and to the point!
Ex. Legal Services
Get A FREE Consultation!
Legal Services in Ontario
After that you need to predetermine the "Key Phrases"
you think that your potential clients are typing in Google when
it comes to your product or service.
EX. "Legal Services".
When Google asks you to enter your key words or phrases, you might
want to try entering something like this....
# Legal Services
# Lawyers in Ontario
# Law Services
# Lawyer Services
# Lawyer Services in Ontario
Try using as many as you can think of... Google will later show
you the most popular key phrases compared to the key phrases that
don't work at all.
Please Note: I am using Google's Adwords as an example because
of how easy it is to log into your account at any time and check
to see how many people have seen your ad and how many people have
actually clicked on your ad to visit your site.
Once you've entered your "Key Words & Phrases" now
you're going to be asked to enter the maximum amount of money you
want to pay every time someone clicks on your ad.
Ex. If someone searches "Legal Services", you enter that
you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.
Let's move on a little now..
Assuming that your ad is all set up and already on the way. Now
you can return to Google, log into your account and see how your
"Key Words & Key Phrases" are performing with your
It might read something like this....
# Legal Services -- Ad was viewed 2000 times -- Clicked on 100
# Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on
Now you will get a much better understanding at what your potential
clients are searching for and what they are actually clicking on.
KEY NOTE: Try to experiment with this as much as possible and as
quickly as possible so you can really begin your Pay Per Click Search
Are you ready???
Now that you have your predetermined key words of phrases you want
to use, you can now start looking into pay per click campaigns.
Per per click search engines are a little different compared to
the Google Adwords because instead of getting a small ad off to
the right you are now going to bid on actual search engine placements.
1st thing you want to do is to visit a pay per click search engine.
For instance, you might want to visit: www.goto.com or www.lycos.com
or any other pay per click search engine online and test your new
key words to determine what the top placements are paying for those
Ex. Let's use "Lawyer Services" again, type in that phrase
in any ppc search engine and look at the top placements! It should
read something like this...
5) Legal Services.com
Our firm is dedicated to helping you win your case each and every
The key is to look at the cost. The cost is what "Legal Services.com"
was willing to pay for the 5th search engine placement.
And there you go, you now have the basic knowledge to plan out
a pay per click campaign. Always remember to lay out how much you
are willing to commit to your search engine campaign and keep yourself
I recommend to all my clients to atleast master the Google Adword
program. Google's search engine is the #1 hotspot on the internet
for potential clients, why not get a slice of the pie!
Good Luck To All!
About the Author
Smartads - President
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