To Get Traffic - Not Search Engine Rankings!
Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the
first edition of "Power Linking Your Way to 1 Million Hits"
in 2002. Back then I told everyone that the only thing that will
never change, despite search engine shake-ups and search technology
improvements, is that links will always be the most important part
of any website promotion campaign.
In fact, the people best able to withstand major changes and shifts
in the search engines that affect their rankings are the people
who have a broad, multi-faceted marketing campaign.
In order to weather any drops from single-sources of traffic to
your site, you must have a lot of irons in the fire (links). People
you have targeted as your best prospects should be able to find
your site virtually everywhere they surf.
Web site owners who rely solely on search engine ranking are leaving
90% of the marketing pie on the plate! For long-term stability and
steady, predictable traffic, you simply must broaden your reach
and utilize a host of different publicity tactics in order to keep
One of the most effective tactics I talk about is article publishing.
It is also one of the most misunderstood and abused tactics I teach.
If you don't get it, don't do it. Below is my explanation of why
we write articles and other short publications in the first place.
Publishing and Syndication of Your Articles
A lot of people miss the boat on this one. And it's too bad that
many people see that articles and other published works are important,
but they don't produce quality work, therefore their work doesn't
get picked up by big web sites and newsletter owners.
You see, most people focus on article publishing as a way to get
a link published to their site. (Solely for search engines to find)
Problem is, once they have syndicated their article to tons of free
content sites, all they have at the end of the day is a link pointing
to their site.
No one is READING the articles! Why? Because, honestly, they are
terrible. Or they are just short of being blatant ads. People pick
up on an amateur article within the first sentence or two and move
on. Didn't you write your article to get traffic?
Produce shoddy work and there is no click on the link. There is
no traffic produced. The webmasters who focus totally on getting
links as a tool to increase their pagerank in Google are missing
the point entirely.
The point of Power Linking and all the tactics in the system was
never to get high search engine rankings. Getting ranked well in
the search engines was and still is a BY-PRODUCT of a properly executed
Power Linking campaign.
When I talk to my clients about getting links, what I am talking
about is getting links placed in places where human beings will
see them and click on them. Not just link directories which are
created solely for boosting link popularity with Google.
So when you publish an article, take the time to think about what
people in your market need or want to know and give it to them.
And write a GOOD article!
Linking is not just something that looks like this: (http://www.power-linking-profits.com).
Real linking is networking and making connections with future customers
on an emotional level through your publicity pieces.
Linking is about respect. You gain respect by being published and
being seen as the expert in your field. And it goes without saying
that your published work needs to stand up to basic quality expectations
of savvy readers in your target market.
Come off looking like a hack who is only interested in getting
a link published at the end of their cruddy article, and you lose
all respect. So even if someone does click on your link, they have
reservations about you right off the bat before they even get to
your site. This is no way to sell products and services.
If you remember nothing else, please remember this: No matter what
linking method you work on this week, keep in mind that the most
important links of all are the links intended for real people to
see and click on!
Get linked in content directories and on web pages that get hit
by as many of your target prospects as possible. And link to get
traffic, not search engine rankings!
People focus too much on search engine marketing. If you do your
job as a marketer, you will naturally rank high in the search engines.
There is no need whatsoever to focus your marketing campaign on
search engines entirely.
Focus your marketing efforts on people, your customers, and you
will have what I call "Natural Search Engine Rankings."
You see, Google wants the most relevant results. That's where their
bread is buttered. Well, what I have been trying teach thousands
of customers all this time is that you need to focus your marketing
campaign on your customers so that you are the MOST relevant site
on the net in your market.
Don't worry about Google. They WANT you to be #1 if you deserve
to be. How to be #1? By marketing to your customers directly on
sites they surf the most and being the natural relevant result in
Good search engine rankings will follow a great marketing campaign.
By the time you get your #1 position on Yahoo though, you should
have so much traffic and sales because of a properly implemented
marketing campaign that you hardly notice you finally made it!
That's the REAL power of linking.
About the Author
Jack Humphrey is the
author of Power Linking 2: Evolution, now in it's 4th revision at
(http://power-linking-profits.com). He is also the CEO of (http://EquipMint.com),
a membership site for anyone who sells anything online.