Popularity In A Box
Link Popularity In A Box
Over the past two years, "link popularity" has definitely
become the new buzz word of the search engine promotion arena.
With virtually all of the major engines now incorporating this
criteria into their ranking algorithms to at least some extent,
many Webmasters have found their once high-ranking sites have fallen
to less than spectacular levels.
Achieving that number one ranking now requires not only the perfect
mix of content and keywords, but also a site that is deemed "popular"
in the eyes of the all knowing search engines.
This brings us to the question -- "What is the best way to
increase my site's link popularity?"
Many systems have sprung up that are geared toward helping Webmasters
increase their site's link popularity. Let's take a look at some
1. Link Farms
Link Farms sprang up rather quickly. With link farms you generally
agree to upload a number of pages to your site that link to a random
list of other sites. In return, your link is added to this list
of sites and are uploaded to other sites creating instant link popularity.
Sounds good and it worked for a while, but the search engines soon
caught on to this. Now most search engines either ignore pages that
are members of these link farms, or in some cases (such as Google),
they will simply ban you for being a member of such a system.
2. FFA Pages
FFA Pages or Free For All Link Pages are sites that allow you to
submit your link to them free. All it costs you is a bunch of junk
mail in your inbox. FFA pages have a preset number of links that
can be on the page at any given time. As newer links are added,
the older links are pushed off. Theoretically, these could definitely
help your link popularity. Unfortunately, your link rarely stays
on the list long enough to be of any real help. Numerous programs
have sprung up, both PC and Web-based, that will submit your site
to a large number of FFA pages. The problem here? So many Webmasters
have become a member of these programs that you would need to submit
your site every hour for it to be of any real benefit to you.
3. Reciprocal links
Reciprocal links are link exchanges between Webmasters. These are
by far the most productive types of links you can get. Not only
will they increase your link popularity, but you will generally
get a good amount of traffic from them as well. There is one big
problem with reciprocal links and that's time. It can take a GREAT
deal of time to hunt down other Webmasters willing to trade links
with you, email them asking for the exchange, then deal with the
actual adding of the links for the Webmasters who agree. Then you
have to keep track of who has your link, their contact information,
etc. The solution... a wonderful piece of software I ran across
about a year ago called Zeus.
Zeus is a software program that was designed to automate the task
of finding reciprocal links for you, leaving you free to concentrate
on your business, customers, and promotion. It's sole purpose is
to crawl the Web and find sites that match your criteria, and then
get them to link to you.
In the beginning, you simply train Zeus as to what type of sites
you are looking for, then you set him loose. He will crawl from
site to site through links scanning sites and deciding if they meet
your criteria. If they do, he adds them to his database and grabs
the contact info.
Once you've acquired a good database of sites, Zeus will build
you a directory of all of the sites that met your approval separating
the directory into themes for easy navigation.
Once he has built your directory for you, he will email all of
the Webmaster's for the sites in your directory letting them know
of their new links and requesting a reciprocal link in exchange
for better placement in your new directory.
In no time, you will begin getting confirmations from Webmaster's
who have added your link to their site. Voíla! Instant link
Not only are you on your way to creating stellar link popularity
for your site, but the links pointing to you will be virtually permanent
and from quality sites that are similar in nature to your own which
will bring you qualified traffic!
There is simply no better method I have found for generating good,
quality links to your site with a minimal amount of time spent.
For more information on Zeus, and all of his features visit http://www.cyber-robotics.com/c/c.pl?ses
About the Author
John Buchanan is the
author of the book "The Insider's Guide to Dominating The Search
Engines," and publisher of a FREE monthly newsletter "The
Search Engine Bulletin." Visit him at http://www.se-secrets.com
for more information or to sign up for the newsletter.