Increasing Link Popularity Without Exchanging Links
Increasing Link Popularity Without Exchanging Links
Yes, it can be done. Here are 7 ways that a site can acheive increased
link popularity without having to exchange links:
Directory Submissions - Submit to the Open Directory
and other sites like JoeAnt and Gimpsy. These are all human reviewed
directories, therefore search engines will consider that your site
must be of pretty good quality to be listed in them. Submission
to these sites is free, but there can be quite a wait to get reviewed,
since editors are unpaid volunteers. In addition to
a link popularity boost, a listing in Open Directory will get your
site listed in the other Open Directory powered sites like Google's
web Directory, AOL's web directory and many others.
Tips For Directory Submissions:
Editor Check - Is there an editor for your desired
category? If not, consider applying. For Open Directory, this can
give you the power to add your site much more quickly.
Link Title - Don't try any tricks to get keywords
in your title if they are not in your company name. This will get
your listing edited if the listing is approved or rejected outright.
title must be your official website or company name.
Description - Again, don't try to insert extra
keywords here, it could backfire and your description will be edited
or your listing rejected. The description should be short and concise.
Just tell what your website offers and give some product or service
examples if appropriate. Again, keep it short!
Be patient! - It may take weeks or months to be
reviewed. If you've submitted before and are still not listed, try
writing a polite note to the editor of the category to see if there
was a problem.
Paid Submissions - Paid submissions to quality
directories and portals is also a good idea. It is well known that
a listing in the Yahoo directory area will give you a good Google
PageRank boost. Listing in the Yahoo directory area is $299, so
skip this option if your budget is limited.
Pay-Per-Click Search Engine Submissions - Google
lists the results of many smaller pay-per-click search engines.
This can help link popularity if your site is listed in these results
for your important keywords and phrases. There are hundreds of these
smaller PPC engines that offer a free advertising credit just for
Take a jaunt on over to PayPerClickSearchEngines.com for a good
list of them.Submit listings under all your important keywords and
phrases and include keywords in your title.
Affiliate Program - Having an affiliate program
can boost your overall sales by letting other sites do the advertising
for you, but did you know that this can also help link popularity?
For some affiliate program services like Commission Junction or
LinkShare, they use a special link to track clicks and sales, so
these may not be effective since they do not contain your actual
domain name. The kind of affiliate program I am talking about is
the type that uses your domain name in the tracking URL you give
affiliates to use. Something like:
As long as your affiliate program uses this type of link, then
your site should see an increase in link popularity. Just make sure
you offer a good incentive for affiliates so that they will add
your link to their site. Even better, you can approve only related
sites or sites with a good Google PageRank or Alexa traffic ranking
into your program!
Specialized Submissions - What type of site do
you have? What do you sell? Chances are there is a directory that
specializes in just sites like yours. Have a casino or gambling
site? There are many gambling portals and search engines. Submit
to all of them. Have a site that sells antique fishing tackle? Yep,
there are directories relating to fishing, but you can also submit
to the many antique and collectible directories as well! Sell wedding
dresses in New York? Submit to the many wedding and bridal directories
and the New York search engines too. Whatever your niche, chances
are that there is a specialized directory or search engine for that
area. Find them and submit! You'll benefit from the targeted traffic
they send but also increased link popularity.
Create Your Own Directory - Set up your own specialized
search engine, directory or portal catering to your target audience.
Your site can be a featured or showcase site on the main page and
other pages! To attract users, add interactive content such as forums,
offer contests, the possibilities are endless.
Expired Domain Names - Maybe a site in your industry
has gone out of business? You may be able to pick up their domain
name and with it all their incoming links and traffic. Increase
your link popularity by adding your link to the site prominently,
then go ahead and re-direct the user to your site after a few seconds.
Don't re-direct quickly or you may not reap any link popularity
That's it! 7 ways to increase your website's link popularity without
maintaining a links page and without sending your visitors to competitors!
About the Author
Kacey Donston - www.submit-url.net
has been promoting online businesses since 1998. Offering search
engine optimization, positioning services, pay per click campaigns,
ranking checks, resubmissions, evaluations and more. We offer comprehensive
packages for home business owners, small businesses and corporate