How
popular are you - online that is?
How popular are you - online that is?
With the web today you "sorta haveta" have a rank in
the major search engines if you want to be seen. I mean with 250,000,000,
yes 250 million searches a day on Google alone, how are your visitors
and potential customers going to find you?
Now, there are numerous ways in which a Search Engine ranks a website;
by keyword density, relevancy, content, etc. etc.. But Link Popularity
is an ever growing statistic in how the Search Engines continue
to rank websites.
Link popularity, is how "popular" your website is. That
is how popular your site is compared to other websites. To put it
another way; it is the number of "other websites" that
have a link on their website to your website. Did you get that?
:)
Now, although Link Popularity "building" is a large science
and art in itself, I'll briefly touch on a couple ways in which
you can see how popular you are and how to go about improving your
link popularity.
A small side note though, is link popularity is a BIG way in which
Google™ ranks their search results. They refer to this as
"PageRank". With the Search Engine, FAST, they it call
"link score".
Now there are quite a few software programs and sites that can
help build your link popularity as well as check your popularity.
Now, there are many ways to check your link popularity. But if
you simply want to get a small idea, a little way for you to do
this is go to any search engine and type in, "link popularity",
without the quotes, and there will be lots of results for you to
choose from. And then simply pick a site and check your site popularity.
Now, a small way to build your popularity is by going to the altavista.com
engine and type in "link:yourcompetitor.com", and the
results that show up will tell you what sites have posted links
to your competitor's websites.
Then simply visit a site and look for a contact method, be it an
email address, phone number, etc. and express an interest to them
in trading links. It is a win-win method for both sites so, you
have nothing to lose. Some might happily oblige, and some might
not. It’s certainly worth a try.
In summary, link popularity can be a never ending chore if you
have a website. This is because having links on related websites
to your website is a very good form of Targeted Traffic which never
really quits, because most related links stay up for a long period
of time, thus providing a continuous stream of targeted traffic,
which, by the way is totally cost free.
And Search Engine traffic and reciprocal link traffic are the best
forms of Targeted Traffic there is online. And both are free.
About the Author Burke Ferguson of altacanweb.com,
holds both a BSc. degree in Computer Programming as well as Certification
in Search Engine Optimization and Marketing Strategies. He regularly
publishes The ACE! newsletter in which he shares his experience,
methods, and "secrets" with his readers and subscribers.
Burke can be contacted at his ezine website at the-ace-ezine.com.
|
