Link Popularity with Topical Articles
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results
is link popularity. It is not enough to just have the best website
in the world--other sites have to point back to you. The thought
is that if your site is good enough for others to link to you, then
you must have a great site.
How do I increase link popularity?
Building link popularity is hard work. You've searched endlessly.
You've sent every reciprocal link email you can think of. What else
can you do? Surprisingly, writing articles on your topic can lead
you to a wealth of link popularity.
What are the benefits of writing articles? Think about it. If you
write articles, you get to use them on your website and you build
your website content. You can also submit your articles to other
sites. With both methods you get a lot in return:
You build your content. More is better when it comes to site content.
You promote your website. With more keyword-rich text on more pages,
you will increase the number of pages indexed by the search engines.
Other websites link back to your website content. Sites focused
on related topics link back to you.
You receive a link back to your website from the site you submitted
the article to. Remember to include a link in all guest articles
You become an authority on your topic. Search engines reward sites
with a larger number of inbound links from sites dealing with similar
What do I write articles about?
The saying goes "write about what you know." Sometimes
it takes thinking in a creative way to open the door to a new route
for link popularity success. Think of what your visitors might be
looking for. Why do they come to your site? What can you help them
with when they arrive on your website? Answer their questions about
your topic. We all search to find information, so give them what
they are looking for.
So what are they looking for? That is easy enough to find out.
Review your web server logs to see what keywords and phrases your
visitors are using when they find your site through the search engines.
Run your own searches using those keywords. What kinds of sites
are returned in the search engine listings? Pay attention to visitor
feedback. Know your visitors. Answer the questions they are asking,
or even those questions they do not know yet to ask.
Most importantly, write because you have something to say. If in
the process of building your content and inbound links, you benefit
your readers with your content, all the better in terms of providing
visitor satisfaction. This is the best reason to write, which is
the way of the web, to seek out and share information.
Where do you put articles?
On your site. The first and obvious answer is to put them on your
site. After all, you have all this knowledge; why not share it with
your visitors? You may want to create an Articles page on your site.
This will give you a place to put your articles, and any new ones
that you write. Make sure to add this new page into your site navigation,
and especially to add it to your sitemap page. Add a link to your
main articles page on your sitemap, and a link to each new article
on your articles page, and you are on your way to having your good
content indexed. Make sure your visitors and the search engine robots
can find your new pages.
Adding article content not only answers your visitors' questions,
it adds to your website. Your visitors will have a richer experience
with your site when there is more content. Not only can they buy
the widgets you are selling, but they can also learn more about
how to select widgets, exciting news from the world of widgets,
and so on.
The more pages you add to your website, the better chance the already
visiting search engine robots will also pick up your new pages to
be indexed. More pages mean more links. Be sure to make an archive
of your articles on your website. Always keep your pages in directories
close to the root of your site for optimum indexing by the search
Submit to the search engines. As always you will want to submit
your new pages to the mainstream search engines and directories.
In addition, look for specialized, topical directories that deal
with your particular subject. There are also many general business
Submit guest articles. In addition to submitting your articles
to the various search engines and directories, think about submitting
the articles themselves. Submit your articles to sites that accept
guest articles. It may take a little detective work to find some
of these locations. You can start small, submitting to lesser-known
portals seeking information on your topic. Some sites are focused
on one topic; others need articles about all sorts of topics. Get
searching and you should be able to come up with a healthy list
of sites to submit to. Searching in Google and in categories in
Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.
Once you are featured as a guest writer on a website, you will
notice that most sites archive these articles. How many articles
can you write? How many articles are archived and linked? How many
different search engines indexed those pages? You get the idea.
Always include a bio of the author, article re-print instructions,
copyright information and a link back to your website. Add an active
link in your link text in your submission or request one for your
listing. Be aware of dynamically generated pages--a static URL also
increases the chance that the article you have submitted has the
optimum chance of indexing by the search engine robots.
What if I don't write?
What if writing is just not your thing? You are in luck, because
there are sites out there that have free content and articles available
to you. When you add them to your site, you still build the content
on your website.
Legitimate links, no spam
The best part is that your new links are all legitimate and not
just junk links. You add important information to your site, and
that is good for your visitors and good for your image. Naturally,
using your keyword phrases in your Title/META tags and the text
of your articles as you would in your regularly optimized pages
makes sense for good search engine ranking.
It will pay off
Be creative when writing articles and submitting your content for
linking, it takes hard work but will be worth it in the long run.
GoArticles (free content/submit articles)
EZinearticles.com (free content/submit articles)
ArticleCity (free content/submit articles)
World Wide Information Outlet (free content/submit articles)
IdeaMarketers.com (free content/submit articles)
Marketing Seek (submit articles)
BPubs (submit articles)
[Internet and Web]
Web Source (free articles)
[Site Carrying Links To Free Content Sites]
Freesticky (free content)
About the Author
Daria Goetsch is the
founder and Search Engine Marketing Consultant for Search Innovation
(www.searchinnovation.com), a Search Engine Promotion company serving
small businesses. Besides running her own company, Daria is an associate
of WebMama.com, an Internet web marketing strategies company.