Internet Marketing Predictions For 2006
Internet Marketing Predictions For 2006
Internet marketing has been making some pretty dramatic changes
over the last few years, like the growth and evolution of the search
engine optimization industry, viral marketing, pay-per-click advertising
and the mainstream adoption of blogging.
Despite the recent changes I predict that even greater change is
still yet to come, thanks in part to the growth of broadband internet
access, advances in hardware and software technology, and marketers
need to reach consumers through multiple mediums.
As people's lives become more busy, fragmented media will result
in more opportunities for both advertisers and web site owners.
Standard advertising mediums such as television, radio and newspapers
have been loosing effectiveness (partially because of new technologies
like TiVo and XM Satalite Radio) while online advertising has become
more effective.
As an advertiser, there are more opportunities available than ever
before to reach highly targeted prospects with a relatively small
investment by advertising online. As a web site owner, there are
more opportunities to generate additional revenue by providing advertising
space on your web sites. As people spend more time online, this
trend will continue to grow.
RSS will become a powerful, trackable marketing tool. In it's current
form, it is a great tool for reaching out to people who have the
technical background to use it but it does have some limitations.
Many customizable web portals My Yahoo let users display RSS feeds
on their home page, but require users to sign in with cookies.
Some email programs can display RSS feeds and several programs
have even been specifically designed for displaying RSS feeds. However
the user base is still fairly small. With the release of Microsoft's
Windows Vista, RSS will become mainstream and be adopted by soccer
moms everywhere. Once that happens you can expect to see tools developed
to manage and track the traffic from RSS feeds.
The search engine optimization industry is another area that will
change considerably. All of the major search engine companies have
taken considerable steps to reduce web site owner's (or an SEO firm's)
ability to manipulate the ranking of their web sites.
As the algorithms that determine the importance of a particular
web page become more comprehensive and better able to filter out
spam you will see two things happen. First, the search results will
become more relevant. Second, the SEO firms that are using dishonest
techniques in an attempt to rank higher will collapse one by one
until only honest, ethical firms exist.
About the Author Jeremy L. Knauff is
the founder of Wildfire Marketing Group, an innovative
marketing company that specializes in guerilla marketing techniques
to help smaller companies compete with larger companies and win.
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