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Web Marketing and Web Promotion - Guides & Articles



Is The Rise Of Online Sales Due To Contextual Advertising?
Many people are wondering what has caused online sales to increase. Many would guess that it has something to do with advertising.

How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs.

Impending changes in the SEO world
The sky isn't falling chicken little, but your traffic may be in the near future. There is no question that Google has been a dominating force.

How to kick start your business with SEO & SEM
If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site.

How To Prosper In The New Google
Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts

7 Simple And Quick Ways To Dramatically Increase Your Subscribers
The importance of having an ezine is enormous! The ezine gives you freedom to decide how to do business and when to do it. It literally assures your online success.

Top Two Google Ranking Factors
My findings are as a result of my ongoing optimization experiments of my network of web sites

Don't be the Best...Be the First!
Often, many businesses build their entire marketing strategy around a particular brand and its "better" qualities. Claiming superiority smacks of being untrue and is often a very risky endeavor. In other words, if you claim that you're the best, your statement will be suspect.

Too Much Traffic Causes Accidents
While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.

Want A Flawless Site?
How often have you heard a webmaster say, "I just need more hits?" How many times have you said this yourself, maybe right out loud?

7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it.

Selecting and Evaluating Keyphrases for Search Engine Marketing
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing.

Is A Yahoo Listing Still Worth The Cost?
In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status.

Top 12 Tips To Writing Effective Google AdWords Select Ads
I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

13 Common Mistakes That Hinder Your Search Engine Rankings
Your competitor has a Top 5 ranking for an important keyword phrase, but your company doesn't crack the top 100 search results.

Designing Above The Fold
The most value part of any web page is that part which is shown in your browser before the need to scroll. This is generally known as "above the fold."

Building your Site’s Link Popularity
Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.

Success with Google Ad Words Select
Google's Ad Words advertising medium is pretty cool: within minutes, and very cheaply, or so it seems, get your ad shown on one of the top search engines in the world, including the one people go to after Yahoo.

Top 12 Successful Marketing Strategies
If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

Niche Marketing - How to Find Your Perfect Niche Market
If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them.

Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword phrases within your meta tags and web copy.

Creating Keyword Rich Pages
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords.

Use Keywords and Meta Tags to get the Click!
Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?). And pages should be 'optimised' BEFORE you submit them to the search engines.

How to Qualify for Google Adsense Contextual Advertising
Recently I wrote an article about Google Adsense contextual advertising innovation that was introduced by the popular search engine to allow "Content" web sites to profit from advertising.

Google Adsense Could Mean Death to Affiliate Programs
The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify for the Adsense program.

Getting Free Traffic From Google & Yahoo
Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That's about 70% of all Internet traffic from just two search engine

Internet Marketing Predictions For 2006
Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption of blogging.

Is The Rise Of Online Sales Due To Contextual Advertising?
Many people are wondering what has caused online sales to increase. Many would guess that it has something to do with advertising.

How to Escape From a Boring Life-Create Wealth Online
Many people are trapped in servitude, performing a job that gives them no joy but that is a bill paying necessity.

Keywords - What Are They, How To Use Them, And Why They Are Important
When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for.

The Golden Rule of Internet Marketing
So when people like that talk, I listen. And it's always interesting to hear the views of people as to what it takes to become successful online.

3 Reasons You Should Attend Seminars
If you have never gone to an online marketing seminar, you're missing out.

The Single Most Important Ingredient For Internet Marketing Success
I’m sure you think I’m going to tell you it’s your list...or maybe Big Gun JV partners, or something along those lines.

How To maximise Advertising With Minumum Cost Or No Cost
Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers.

Create Your Very Own Wellspring of Profitable Ideas for Internet Marketing
Are you like me and you're beginning to see that creating income online through internet marketing is a golden opportunity?

Top 14 Tips To Promote Your Website
To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales.

The One and Only Way to Successful Net Marketing
Just the other day I was very pleasantly surprised when an old friend of mine from whom I haven’t heard since over a year called me.

Why Internet Marketing Is Essential For A New Business Website
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service.

 


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