Two Google Ranking Factors
Top Two Google Ranking Factors
In this article I reveal what I believe are the two most important
ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments
of my network of web sites on Google.
The top two Google ranking factors are:
PageRank and Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize
the effectiveness of each element.
PageRank is determined by the number and quality of links to a
page. Both the quantity and quality of text links are important.
Always try to get links from web pages with a PageRank rating of
at least four.
Concentrate on getting as many different quality sites as possible
to link to one page on your site, usually your home page. Do not
spread the links to different pages. This will maximize the PageRank
of your main page, plus those of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image
Google does index image links, but without any text for it to index,
it won't help your link popularity rating for your important keywords.
Include the most important keyword phrase in the text link, using
the EXACT spelling. Do not pluralize the keyword phrase, if people
usually search the singular version of the phrase. And vice versa.
Avoid excess words, where possible. The linked to page MUST have
the text link keywords in the body of the page, otherwise Google
will discount the page. Include the text link keywords within the
title tag of the linked to page. It is possible for a page without
the text link keywords in the title tag to get top rankings. But
I have discovered that around 80% of top 10 rankings have the text
link keywords in the title tag, so always include it.
Well, there you have it. Those are what I consider the two most
important ranking factors used by Google. Other factors are considered
by Google, but their importance pales in comparison to the two I
have discussed in this article.
Follow these tips whenever you optimize your web pages and they
will quickly shoot up the Google rankings.
About the Author
Michael Wong is a successful
and respected search engine optimization specialist, and author
of several search engine ebooks. Mike is also the Editor of Mike's
Marketing Tools, the leading review site for the very best web marketing
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