The Gurus Didn't Tell You About Google Adwords
What The Gurus Didn't Tell You About Google Adwords
Now if you have been marketing online for awhile you have probably
heard of Google Adwords. Basically, for those that don't know, you
pay for each time someone clicks on your ad. This has been a proven
way to market as it is VERY targeted!
This usually leads to great conversion rates. Well when the gurus
tell you to advertise on Google or any other PPC they don't tell
you the whole story.
What they haven't told you is that your ad can be taken off Google
if your CTR (click-thru rate) isn't high enough. That means a certain
percentage of people that see your ad need to click on it. Well
you can make sure that you ad doesn't get taken off.
You have to target your keywords. You can do this by putting brackets
 around keywords that are two words or less and putting quotes
" " around keyword phrases that are more then 2 words.
So if your keyword is golf clubs then it must be put into brackets
like this [golf clubs]. If you don't then your ad could show up
for people searching for "great golfers." Those people
will probably not click on your ad which drops your CTR.
Just to let you know, this is FREE information given by Google
if you call them up for help. I've seen people sell this information
for $50 which I think is very unfair since they got if for free.
So just follow these steps to success on Google.
1.) Choose the keywords that you want to target using the tip I
gave you. Make sure people are actually searching for your keyword
and make sure it isn't super-competitive.
2.) Write an ad. Look at some of the ads on Google and learn from
the ones that made you want to click on their link. What did they
do that made you want to click?
3.) Bid on the keyword. You do NOT have to be number one, but you
do want to be on the first page. Again if your keyword is too competitive,
it is going to cost like around $5 per click which is VERY risky.
4.) If you profit, keep the ad running. If it fails, try to find
out what you did wrong. Is the ad copy not good? Is the market too
5.) Once you start to profit on Google, start advertising on other
PPCs. Repeat the process.
If you thought this report was good wait until you see the second.
In fact I'm going to give you way more then two reports. Go here:
http://products4cheap.com/webform.html and fill it out. I'll give
you a special gift. You just need to take these baby steps then
you are on the road to success
About the Author
Brendan McCaffery. Check
out my site at: http://products4cheap.com/megaweb/index.html I love
internet marketing and I am here to help people that need to know
where to start.